People have always relied on word-of-mouth referrals when making purchasing decisions. Today, social media is where they go. Successful marketers know that in order to thrive in today’s business climate they must identify their key influencers, listen to what they’re saying, and then try to engage them so they recommend their brand. But unless it’s done the right way, those efforts may be fruitless.
In 6 Best Practices For Influencer Marketing, you’ll find smart strategies to increase the effectiveness of your campaigns and maximize your ROI, including:
- How to find influencers inside and outside the box
- Ways to build stronger influencer relationships
- How to tailor tactics to specific platforms