Mastering Online-to-Offline Marketing: New Digital Strategies for Offline Conversions

Date: Sep 15, 2016 1:00 EST (10:00PST)

Speakers:
Raj Sen, Group Product Marketing Manager, Adobe Analytics
Blair Symes, Content Marketing Manager, DialogTech

DialogTech

Study after study confirms it: Search, Facebook, and display ads drive offline conversions and sales. Whether it’s a store visit or a phone call, you can’t measure CPL and prove ROI without offline conversions. But it can be a challenge. So how are marketers using online and offline data to understand and optimize the customer journey? And what cross-channel strategies work best to drive offline conversions?

Join digital marketing experts from Adobe and DialogTech to understand how marketers are solving the online-to-offline dilemma.

Attend this webcast and learn:

  • The unexpected impact call conversions have on your CPL and ROI.
  • How to optimize search, Facebook, and display ads to drive offline sales.
  • How to tie together cross-channel, web, and call data to boost revenue.

Sponsored by DialogTech

DialogTech provides marketing teams and agencies with data and insights to get more customers calling. In today's smartphone world, phone calls driven by marketing play an important role in the customer journey. Imagine if you could optimize your marketing and website to drive more of the calls that drive revenue. Imagine your impact on business results and customer loyalty if you could ensure each caller receives a customer experience tailored to their needs. That’s the power of DialogTech.

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