B2B Advertisers: When Content Marketing Meets Paid Media

Date: Jul 16, 2014 1:00 EDT (10:00PDT)

Speakers:
Kfir Pravda CEO, Pravda Media Group
Gal Perelman Content Marketing Manager, AdClarity

Content Marketing, just like all other online marketing activities today, is expected to prove its impact on the overall marketing ROI.

While 58% of B2B marketers plan to increase their Content Marketing budget over the next 12 months. It’s not only crucial for you to create the right piece of content – it’s critical for you to ensure that it reaches your target audience, within the minimum amount of time and budget.

Join AdClarity’s live webinar to learn how to:

  • Build B2B cross-channel content distribution that is scalable and trackable
  • Align your Content Marketing program with your sales funnel
  • Use online media intelligence to create a mix of distribution channels
  • Measure the impact of each content distribution channel?
  • Build a closed loop between your Paid media and Content Marketing

 Watch Now 

Sponsored by AdClarity
AdClarity by BIScience is a business intelligence solution provider for the online media industry. Our solutions serve media buyers, sales managers, affiliates and internet professionals with a stake in online media and advertising. Our portfolio of competitive intelligence solutions provides valuable insight that enhances our clients’ marketing operations over ad display, search, social media, affiliate marketing and mobile channels.