On April 14, Search Marketing Now presents another free webcast, “RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution,” sponsored by Marin Software and featuring Marc Barach and Chris Wine.
They’ll present some recent findings from a recent JupiterResearch study, covering some of the issues and challenges facing PPC advertisers, such as managing keywords, finding the right applications, and dealing with the overall complexity of managing a large PPC campaign.
Nine out of ten large search marketers indicated they’d spend more on PPC — if they could overcome the obstacles involved in managing their PPC campaign. A full 85% said their PPC campaigns are getting more complex.
So what to do?
In this webcast, we’ll examine what some of the “pain points” for large PPC advertisers are, as reported in the JupiterResearch study; we’ll then take a look at how one enterprise paid search application, from Marin Software, addresses these challenges.
RX for Large Paid Search Advertising Campaigns: Anatomy of an Enterprise Solution
with results from recent Jupiter Research study commissioned by Marin Software
Tuesday, April 14, 2009 – 1 PM EDT