Resource Library: Social Media

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7 Steps to Unlock Your Social Data Through Customer Enagagment

Your audience is your biggest business asset. Today, brands deal with an empowered audience — engaged in real-time social and mobile conversations across many digital platforms. They are in the driver’s seat, shaping business roadmaps and influencing purchases. For these … read more »


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Success on Instagram: A data primer for brands

As Instagram’s popularity has boomed, so has the opportunity for brands. Instagram has proven to be a viable platform to bring relevant content to a target audience, while driving engagement. So how does a brand achieve success with Instagram and … read more »


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The State of Digital Marketing Trends – The 2015 Report

When mapping out out your 2015 marketing plan, it’s important to consider what worked and didn’t work in 2014. To help you along with that process, Offerpop surveyed 100+ marketing professionals on the state of digital marketing in comparison to … read more »


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The Definitive Guide to Social Marketing

Social media has become more than just a channel or tactic, it is a strategy that should be present in every aspect of your marketing. The challenge is learning how to harness the power of social media and engage your … read more »


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Grande Guide to Social Advertising

Advertising on social networks? Isn’t that invasive? No! Not when done with a goal of enriching the experience of those inhabiting the various social channels. Imagine helpful, pertinent offers served up just as a topic becomes hot. Or picture links … read more »


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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »


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50 Social Marketing Campaign Ideas

Are you looking for inspiration on how to make your next social marketing campaign a huge success? Well look no further. Offerpop has jam-packed their newest white paper with creative ideas from their customers across the globe. No matter what … read more »


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Look Book: Social Marketing Campaigns for the Holidays

Want to nail your holiday season marketing with creative social marketing campaigns? This look book features loads of smart tips and creative ideas from brands like Overstock.com, Saks Fifth Ave., L’Oreal and more. You’ll learn how to: Launch Black Friday … read more »


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Top 5 Questions When Choosing Your Online Review Platform

How to ask the right questions, chase perfection and eliminate risk when choosing an online review platform. Find out the essential questions you should be asking when looking for the perfect online review platform with our free eGuide. We’ve covered … read more »


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Integrating Digital Marketing for Customer Service

Digital marketing techniques such as search engine optimization (SEO) and social media marketing have the ability to dramatically reduce customer service costs while improving overall consumer satisfaction. Consumers who use only digital channels reported that their satisfaction was 19 percentage … read more »