Resource Library: Social Media

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The Definitive Guide to Social Customer Service Success

Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … read more »


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10 Ways You Can Use Reviews to Make Your Job Easier

Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more


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The Social Side of Holiday Shopping

How can your business capitalize on the holiday season and see a major revenue bump? With optimized use of social media. By leveraging the newest marketing channel that reaches an incredible amount of potential customers, social media can build a … read more »


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Playbook for Facebook Creative Optimization

Smart bidding, targeting and campaign management strategies can get you a phenomenal return from Facebook ads. But at the core of your campaigns, one factor makes or breaks your success. Good creative. Creative is the biggest driver of ad performance … read more »


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Quick Start Guide to Employee Advocacy Training

Employee advocacy has emerged as a go-to strategy thanks to companies like Salesforce, Humana, Vodafone, IBM, and hundreds of others who are pioneering the way with successful programs. In fact, 90% of brands are now pursuing employee advocacy, a 2X … read more »


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How Leading Companies Tie Employee Advocacy to Business Outcomes

It is critical within an Employee Advocacy program to track every send, view, share, like, and reaction, but even more important to tie those data points back to your goals and KPIs. You must be able to easily turn your … read more »


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How To Deliver Content Your Employees Will Love To Share

Your employees are your greatest asset. It makes perfect sense that companies would double down on their own talent, empowering them to be the voice of their brand. In this eBook from Dynamic Signal, they explore the connection between content … read more »


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The Instagram Advertiser’s Playbook

There are countless reasons to bring your brand to Instagram. But do you know what it takes to drive success once you’re there? In this white paper, Brand Networks gives you a comprehensive guide to Instagram advertising success, using advanced … read more »


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The Power of Influencers. Quantified.

Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … read more »


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Facebook by the Numbers 2015

Retargeting on Facebook has become an indispensable tool for digital advertisers. In AdRoll’s “Facebook by the Numbers 2015” research report, they have analyzed campaign data across their global customer base. The findings in this report summarize our in-depth, yearlong review … read more »