Resource Library: Social Media

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8-Step Road Map to a World-Class Social Media Governance Program

Date: Mar 1, 2016 1:00 EST (10:00PST)

Speakers:
Mia Dand, CEO, Lighthouse3.com
Devin Redmond, VP and General Manager of Social Media Security and Compliance, Proofpoint


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The Savvy Brand’s eBook to a Successful Brand Ambassador Program

As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … read more »


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Modern Marketing Essential Guide to Social Marketing

Social media has evolved. And marketing, finally is catching up. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to … read more »


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The Golden State Warriors: Leading on the Court and in Social Media

From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … read more »


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Social & The Data Management Platform

  Learn how top marketers improved their Social Media Marketing. See how they generated results like these: Top gaming company increases social engagement on Twitter by 45% A top wireless telco boosts Facebook native ad performance 6x A leading U.S. telco … read more »


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The New Normal: Audience Marketing in the Age of You

One of the top priorities for CMOs today is to define a personalized customer experience when technology and connectivity combined have placed brand relationships in the hands of consumers, a phenomenon that Interbrand, the leading brand consultancy, has termed ‘the … read more »


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Mapping Roles and Responsibilities for Social Media Risk

Social media has introduced a wide array of opportunities for organizations to engage with customers and partners. But with these opportunities comes risks – like a damaged brand reputation, regulatory violations, privacy issues, intellectual property compromises, social engineering, astroturfing, phishing, … read more »


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Social Media Marketing in 2016

The 2015 Wayin Real-Time Marketing Report, a first-of-its-kind research study, aims to provide the marketing industry with a quantitative baseline for real-time marketing strategy, execution and trends as currently practiced by brands. Real-time marketing occurs in the moment, but successful … read more »


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Social Media Marketing Channels: Which Ones are Right for Your Brand?

As consumers explore different social media channels, it’s imperative that marketers understand shifting preferences. Digital marketers no longer have the luxury of choosing one social network over another. A well-managed and coordinated presence on all relevant social channels is a … read more »


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What Every Marketer Should Know about Social Audience Engagement

Date: Dec 15, 2015 1:00 EST (10:00PST)

Speakers:
Bob Ciccone, Head of Product Strategy and Management, NetBase
Chris Leet, Sr. Director of Product Marketing, NetBase