Resource Library: Social Media

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Social Search Today

As marketers continue to rely on social media, it has led to an expansion of advanced social capabilities – specifically search. Many social networks currently include internal search features, which provide a wealth of information, indexing solely their own content. … read more »


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Marketing Apps – Turn Interaction into Business Action

Date: Jan 29, 2014 1:00 EST (10:00PST)

Speakers:
Anna Talerico, ion interactive

Jessica Collier, ion interactive


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The Definitive Facebook Advertising Playbook

The combination of Facebook’s massive audience and sophisticated third-party ad management platforms represents an excellent opportunity for marketers to reach highly targeted customer segments. Using advanced strategies on Facebook, advertisers will reach more of the right consumers with the right … read more »


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2014′s Must-Have Resolutions for Marketers

What are your marketing resolutions for marketing in 2014? If you haven’t nailed them down, it’s time to think about what trends and technologies you should invest in this year. In 2013, we saw big brands start to weave social … read more »


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How Top Brand Marketers Use Instagram

Instagram represents a large opportunity for digital marketers who are poised to take advantage of it. This white paper reveals how the top brands in the world use Instagram to drive engagement among their users. It also examines whether or … read more »


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10 Tips for Increasing Brand Engagement on Instagram

Instagram now ranks as the third fastest-growing app, and there’s a pretty good chance your brand’s target audience is among its users. To get the most impact from Instagram, companies need a successful marketing strategy and compelling content to get … read more »


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How Local SEO + Influencer Retargeting are Delivering Record ROI

Date: Dec 12, 2013 1:00 EST (10:00PST)

Speakers:
Ginny Marvin, Contributing Editor, Search Engine Land and Marketing Land
Bill Connard, VP Local Search Solutions,Rio SEO
Ben Straley, VP of Social Technologies, Rio SEO


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The Essential Guide to Social Marketing Campaigns: 5 Ways to Drive Business Growth

The traditional marketing mindset does not translate into the social world. Social marketing is not a one-way pipeline, it is an ever-branching, dynamic and interconnected method of communication that takes a focused strategy to master. This white paper outlines the … read more »


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The 5 Proven Secrets for Holiday Social Success

In 2013, holiday spending is projected to hit $640 billion, an 11% increase over 2012. The pressure’s on for marketers to win over holiday buyers. Savvy brand marketers are giving social media a bigger role in their holiday campaign strategies. … read more »


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Content Marketing Gets Social: 2013 Survey on Content Marketing Trends

Today’s consumer, armed with widespread access to information through online search and social media, is making purchase decisions long before they actually begin a transaction. By providing the right content, at the right time, to the right customer, organizations can … read more »