Resource Library: Social Media


What Every Marketer Should Know about Social Audience Engagement

Date: Dec 15, 2015 1:00 EST (10:00PST)

Bob Ciccone, Head of Product Strategy and Management, NetBase
Chris Leet, Sr. Director of Product Marketing, NetBase


Understanding Social Media ROI

Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively … read more »


The Pursuit of Social Persuasion

81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from … read more »


The Definitive Guide to Advertising on Instagram

Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads there are a few things you need to consider first. In … read more »


How to Create a Social Content Strategy For Your Business

Do you want to develop a strategy that drives engagement and build your brand on social media? This ebook enables you to develop a strategy that accounts for the full cycle of content creation – from idea and planning, to … read more »


The Definitive Guide to User Generated Content

The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user generated content 20% more influential than any other type of media. So how can … read more »


Modern Marketing Essential Guide to Social Marketing

Social media has evolved. And marketing, finally is catching up. From super-sensitive sentiment detection to data-driven channel charges, the technology is here to actually use social engagements in repeatable, business-building ways. Get Oracle’s Modern Marketing Essential Guide to Social Marketing to learn how to … read more »


New Facebook Ad Strategies to Convert Mobile Shoppers

As Facebook becomes increasingly (and exclusively) mobile, marketers are testing new mobile ad strategies to drive sales, increase website traffic, and build brand awareness through Facebook ads. DialogTech’s new guide, “New Facebook Ad Strategies to Convert Mobile Shoppers,” provides the … read more »


Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »