Resource Library: Social Media


Brand Marketer’s Guide: 12 Essential Digital Marketing Strategies

The surge in digital, mobile and social commerce is transforming the marketing industry. The key question is now: how can marketers create personalized, authentic experiences that break through the noise and drive participation? Download Wayin’s Brand Marketers’ Guide to learn … read more »


Enterprise Social Media Management Software: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »


Best Practices for Managing Multiple Social Channels

Date: Mar 31, 2016 1:00 EST (10:00PST)

Maggie Malek, Head of Social Media and PR, MMI Agency
Dino Kuckovic, Team Lead, Customer Success, Falcon Social


The Ultimate Multi-Channel Social Strategy Survival Guide

Union Metrics, drawing from their experience working with social media’s top brands, and data they collected from millions of posts across channels like Twitter, Facebook and Instagram, this guide will go over everything you need to know to create a … read more »


The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »


The Smart Social Report: Volume One

If any of these questions have come up in recent strategy sessions, “The Smart Social Report, Volume 1” can provide clarity. Spredfast evaluated fifty leading brands across ten different verticals, eight social networks, and thousands of pieces of social content … read more »


The Click-to-Call Playbook for Facebook Ads: How to Drive More Calls and Customers

Date: Feb 25, 2016 1:00 EST (10:00PST)

Rachel Malone-Olson, Social Account Manager, aimClear
Blair Symes, Director of Content Marketing, DialogTech


8-Step Road Map to a World-Class Social Media Governance Program

Date: Mar 1, 2016 1:00 EST (10:00PST)

Mia Dand, CEO,
Devin Redmond, VP and General Manager of Social Media Security and Compliance, Proofpoint


The Savvy Brand’s eBook to a Successful Brand Ambassador Program

As brands have become more entrenched in social media, it has become inevitable to have a brand ambassador strategy. A brand ambassador can build strong relationships to increase you brand’s social reach and drive traffic to the places you conduct … read more »


The Golden State Warriors: Leading on the Court and in Social Media

From draft selections, to free agent signings, to coaching hires — the Golden State Warriors seem to make all the right moves. But they excel at much more than just winning games. Their social media team has built a social … read more »