Resource Library: Social Media

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An Introduction to Twitter for the Real-Time Advertiser

New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter’s platform. Known as tailored audiences, this new targeting capability presents an opportunity … read more »


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Enabling The Business with Social Relationship Platforms

The role of the IT leader is changing. CIOs must shift their focus from “keeping the lights on” to enabling the organizational growth through new technology and improved processes. With social media efforts taking an increasingly important role in the … read more »


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An Introduction to Twitter for the Real-Time Advertiser

New ad targeting capabilities from Twitter give brands a way to use their own data to create more niche targeting and deliver even more tailored advertising across Twitter’s platform. Known as tailored audiences, this new targeting capability presents an opportunity … read more »


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Real-Time Marketing: Go Beyond the Buzz

Definitions, Examples and Work Plans to Get You Started Social media has removed the barricade between brands and consumers, letting them connect directly to one another. Marketing in social media is not about broadcasting a message or talking at your … read more »


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Make Your Social #FAILPROOF

9 Types of Social Media #FAILS and the Lessons Learned Social media fails are an unfortunate byproduct of marketing—and life—on the web. No brand, no matter how small or large, or how big its marketing budget, is safe from social … read more »


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Fueling Revenue with User-Generated Content

The explosion of social content is changing the fabric of the web. The always-connected consumer is creating and sharing content, and is influencing the way brands interact with customers. In fact, reports have shown that millennials find user-generated content 20% … read more »


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The Definitive Guide to #Hashtag Campaigns

How to Expand Your Digital Marketing Reach Recently, Facebook released a series of changes to its algorithm, which determines what content is displayed to users. The result is the reach of page posts is as low as 2% for large … read more »


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Retailer’s Guide to Pinterest

Each pin by a retailer on Pinterest generated an average of two site visits, six page views and 78 cents in sales in Q4 2013, according to Piqora. As retailers diversify their digital marketing efforts to adapt to changing shopping … read more »


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A Marketer’s Guide to the New Facebook 2014

Delivering real business results with Facebook is tough. Brands are crowding in, users expect more, and marketers struggle to keep up with new features. Based on interviews with Facebook staff, marketing experts and the latest research, our Marketer’s Guide to … read more »


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The Multiplier Effect of Integrating Search & Social Advertising

Surveying more than 200 enterprise advertisers managing Google, Bing and Facebook campaigns Marin Software, compared those who have integrated search and social program to those that manage their programs separately. The research showed that marketers who integrate their search and social … read more »