Resource Library: Social Media

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Why Online Presentations Belong In Every Digital Content Strategy

Whether you are a professional video producer, marketer, salesperson, corporate trainer, or the head of HR, you likely feel the pressure to produce more video content. But, are your customers getting the message? Every day, you present your business to … read more »


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Turn Social Intelligence Into Smart Crisis Prevention

In less than a decade crisis management has changed. In 2003, a crisis happened when the press got wind of something that reflected poorly on your company. It lived in headlines, sound bites and the odd blog or two. It … read more »


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21 Social Media Updates & Advancements to Inspire Your 2013 Strategy

Although Twitter and LinkedIn ended their relationship, they both worked to make segmentation easier. Meanwhile, Facebook bought Instagram and took strides towards making global marketing easier. Now it’s time to integrate these updates swiftly into your marketing strategy. Now that … read more »


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How to Accurately Track Your Social Media Buzz

Ten years ago, marketers had to rely primarily on customer surveys and mainstream media coverage to track the buzz created by a new product launch or campaign. Social media has turned the world into a focus group and today, social … read more »


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20 Social Media Resolutions for 2013

In the coming year, a company’s credible and dynamic social media presence will wield an increasing influence on brand success. Planning ahead in today’s rapidly evolving social media landscape can be challenging. It’s tough just to keep up with new … read more »


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How to Use Facebook for Mobile Marketing

Over 500 million people use Facebook on a mobile device. Are you looking to catch up with the rapidly evolving mobile marketing landscape? See how you can combine you efforts on Facebook with mobile marketing to generate more leads and … read more »


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Why Your CRM Needs To Go Social

Social data is the missing piece of any CRM platform, and incorporating this data will help brands understand and market to consumers like never before. Learn the key advantages of such an approach as well as how to overcome the … read more »


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Industry Insider Report: Social Media Marketing in the Fast Food Market

Have you wondered how the fast food companies stack up in the world of social media? The “burger wars” used to be fought through traditional advertising on TV, the radio and in print, but this is no longer the case. … read more »


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How to Generate Leads through the Social Web

Social media marketing offers endless opportunities for lead generation. Businesses are increasingly using social media to connect with their customers, avert crises and build reputation. Lead generation is a natural outgrowth of this activity. However, many marketers don’t know which … read more »


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How To Sell Your Agency’s Inbound Marketing Services

You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Download ”How to sell your agency’s inbound marketing services” and get the materials and tools … read more »