B2B Marketing Automation Tools 2013: The Buyer’s Guide
New! B2B Marketing Automation Tools 2013: The Marketer’s Guide Consulting Editors: Scott Brinker, CTO, Ion Interactive and Publisher, Chief Marketing Technologist Thor Johnson, CEO, Team Thor Marketing Research/Writers: Karen Burka, Nathania Johnson Editor: Claire Schoen, Digital Marketing Depot Click here … read more
From One-Off Projects to Long-Term Retainers in 6 Easy Steps
If your agency offers digital marketing services like SEO, PPC, social media and email marketing, chances are you’re in high demand. AdAge reports that digital marketing is the fastest growing business area for agencies and pure-play digital shops grew faster … read more
Why Advertising Through Real-Time Bidding Needs a New Pricing Model
For decades, CPM pricing controlled how all advertising was bought and sold and how different media properties were compared. Today’s real-time advertising is a significant opportunity, which can help advertisers reach more targeted viewers, gain efficiency, and improve ROI. Real-time bidding … read more
Inbound Marketing ROI Calculator
The Inbound Marketing ROI Calculator is designed to help you calculate the ROI of both your inbound and outbound marketing programs, so you can make informed decisions as to where to allocate your marketing resources. The model asks for your monthly … read more
How To Sell Your Agency’s Inbound Marketing Services
You know that driving more inbound leads from SEO, social media and PR makes sense for your clients—but it’s not always an easy concept to sell. Download ”How to sell your agency’s inbound marketing services” and get the materials and tools … read more
The 3-Step Plan for Higher-Quality Leads
Leads from inbound sources like SEO and social media not only cost less than traditional outbound leads, they also convert to sales opportunities at a higher rate. But how do you generate more of these high-quality inbound leads for your … read more
Online Advertising Report: April – June 2012
Marin Software recently conducted a study of search and mobile trends during the second quarter of 2012. The findings, presented in this research brief, will give you a better understanding of online advertising trends in the US, UK, and Eurozones. … read more
“Why Care About Combination Clickers”
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … read more
Mobile Search: The Agency Opportunity
Date: Jan 31, 2012 1:00 EST (10:00PST)Speakers:
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … read more
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