There are plenty of brands doing great things in digital, but there are a few standouts that deserve recognition for their outstanding marketing programs, including STA Travel’s unique use of data, L’Oréal’s product launch strategy, and BuildDirect’s highly successful ‘Shop … read more
Email templates for amicable client relations One of the most useful tools for dealing with common client situations – especially difficult ones – is to create a series of standard email templates for the different aspects of a project. … read more
As an agency professional, you’re pretty familiar with the habitual scramble that accompanies the acquisition of a new client. With the infinite list of unchecked to-dos, coupled with onboarding projects and discovery research, it can be difficult to keep track … read more
New! Digital Advertising Agencies 2014: A Buyer’s Guide Editor: Claire Schoen, Digital Marketing Depot Researcher/Writer: Karen Burka Download Now Learn how to identify — and hire — the right digital agency for your business — this guide will answer these … read more
Search marketers often try to profile consumers who click on paid ads against those who prefer natural search results. But the reality is there is little discernable difference between paid and organic clickers. Your better targets are consumers who click … read more
Steven Schuler, Senior Marketing Manager, Mobile and Connected Devices, Yahoo!
Patrick Peters, Account Executive, Mobile Sales, Yahoo!
How to Manage Large Retail PPC Campaigns: Best Practices to Solve Tactical and Organizational Challenges
Large retail organizations face unique challenges in conducting their search engine marketing programs, including managing thousands of products, SKUs and catalog pages in multiple sales environments. Effectively organizing retail PPC keywords, ad groups and campaigns is complex and frequently involves … read more