Yearly Archives: 2009

PPC Question? Ask an expert – live – on November 3

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Our standard Search Marketing Now webcast format includes about 5-10 minutes of Q+A from the audience, and we always get great questions. Sometimes, there’s just not enough time to answer them all. On November 3, we’re going to do a … read more »


Call Tracking: Great way to boost conversions

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Our webcast on Thursday, October 22, focuses on call tracking and analytics: what it is, who should use it, and ways to succeed. While tracking online activities through web analytics has become an integral part of most marketing programs, using … read more »


Conference updates from SMX; Special offer from eMetrics Summit

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Live Blogging Wrap-Up from SMX East: We’re just back from another great Search Marketing Expo – SMX East in NYC. Great chance to meet some SMN attendees, as well as other search marketers. If you missed it — or if … read more »


Negative Keywords and their positive impact on SEM

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Most savvy online marketers pay close attention to doing their keyword research and building a strong keyword list. But how many pay attention to the power of negative keywords — those terms for which you don’t want your ads to … read more »


SMN on Top 100 List of Search Marketing Resources

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Our aim at Search Marketing Now is to provide audiences with authoritative and educational content for search marketers. Whether it’s SEO tactics, PPC strategies, or fundamental management decisions on your search marketing program, Search Marketing Now has the resources. Our … read more »


Advertisers: Improve media mix allocation with American Attribution Index

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Search Marketing Now has hosted four webcasts on the topic of attribution management, the process of tracking, assembling and properly valuing an entire team of online ads as they lead to conversions. ClearSaleing, Inc., a leader in advertising analytics and … read more »


Upcoming PPC-related webcasts…

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Check out our lineup of coming webcasts related to PPC advertising… September 22 – Tuesday PPC: Not Just About the Numbers Alissa Ruehl, speaker Sponsored by Clickable Without qualitative intelligence and careful attention to upholding fundamental best practices, many marketers … read more »


Jim Sterne of Web Analytics Association: Sept. 29 Webcast

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Jim Sterne, Founding President and current Chairman of the Web Analytics Association, will join us on September 29th to chime in on a current debate within the web analytics community: Is Web Analytics Easy – or Hard? Akin Arikan has … read more »


Pay attention to the people side of PPC

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On Tuesday, September 22 at 1 PM, we’ll look at the qualitative side of PPC and why it’s such an important part of any paid search campaign. While many large PPC campaigns call for automated tools, without the benefit of … read more »


5 Things You Can Do Now to Be Successful this Holiday Retail Season

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Wondering how things are going to play out during the 2009 holiday retail season? Thinking about what you might do to get ready? On Tuesday, September 15 at 1 PM we’ll hear from shopping industry analyst Brian Smith, in the … read more »