About [24]7


[24]7 is redefining customer acquisition and engagement by making consumer intent the cornerstone of digital transformation. With intent-driven engagement, companies anticipate and act on consumer intent across any channel, collapsing the time to deliver successful outcomes  in the moments that matter most. www.247-inc.com

Resources from [24]7:


Marketing in a ‘Post-Digital’ World: New rules for connecting with today’s customer

Date: Mar 30, 2017 1:00 EST (10:00PST)

Shar VanBoskirk, VP, Principal Analyst, Forrester


Are You Still Bidding Like It’s 2007?

In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily … read more »


Goal Based Bidding: Aligning Your SEM Strategy to Business Goals

SEM requires careful alignment with display advertising and the other elements of your marketing programs. Additionally, it is vital to match your SEM strategy with the company’s business objectives. Strategies change, but generally they reflect where the company is in … read more »


Take Paid Search to the Next Level

If you’re using paid search, but think your ads could perform better, this white paper from [24]7 is for you. You will learn how to: Accel at paid search bidding Use predictive search bidding Find a predicitve search bidding solution … read more »