Controlling PPC Costs with Negative Keywords: An Expert’s Guide
Making sure your PPC spend is focused only on targeted, profitable keywords is the key to running AdWords campaigns with a high return on investment (ROI). The best way to filter out unwanted traffic and unnecessary costs is by using … Read more
Complete Guide To Google AdWords Matching Options
Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … Read more
The Emergence of the SEO Platform: How First Movers Are Gaining the Upper Hand in Natural Search
SEO has long been running to keep up with its digital family but the SEO platform is changing the way SEO is being practiced. The SEO Platform is a software as a service technology that automates data gathering, enables the … Read more
