Quality Score is the key to highly effective, cost-efficient PPC campaigns. But for many marketers, Quality Score is a frustrating metric, hard to understand and even harder to master. The Quality Score Toolkit from WordStream gives you the resources you … Read more »

There are eight core metrics that provide an excellent overview of the performance of your AdWords campaigns. Read this guide to learn: 8 key PPC metrics, including Quality Score, wasted spend and impression share Why these metrics are so important … Read more »

Selecting targeted keywords is the first step to setting up a PPC campaign in Google AdWords, but the keyword matching options that you use can also have a large impact on your success. How do you decide which match type … Read more »