The Future of Digital Advertising: How to Deliver Personalization at Scale with Agility and Automation

Date: Jun 24, 2021 1:00 EDT (10:00PDT)

Speakers:
Nehal Patel, Head of Customer Success, Americas - Ad-Lib.io

There are many tools on the market that help create relevant and personalized messaging for your customers. But without an agile approach to digital marketing, your business may still be challenged with getting people to take action.

Building great ad creative is more important than ever to grab your audience’s attention and drive better business results. As a result, agility in digital advertising is becoming a crucial strategy to take advantage of real-time creative opportunities and deliver the most relevant ad to the right customer, even as third-party cookies crumble.

Join experts from Ad-Lib.io and learn why marketers should not only look at tools but also at marketing processes to encourage collaboration between stakeholders and bridge the gap between creative and media teams.

Key takeaways:

  • Deliver digital creative across channels, formats and markets at scale
  • Streamline and automate your workflow to optimize messaging across audiences and creative variants in real time
  • Personalize messages at scale as we approach the end of the third-party cookie era

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Sponsored by Ad-Lib.io