Step Up Your Multichannel Marketing Game

Date: Nov 29, 2018 1:00 EDT (10:00PDT)

Carl Madaffari, SVP, Technology Practice, Epsilon
Dana Moroze, SVP, Solutions Management, Epsilon


Join our experts from Epsilon as we share four critical steps to improve multichannel marketing execution. From CRMs to CDPs, we’ll explain the differences between technologies, discuss the use cases for each and offer tips for optimization. We’ll provide a must-have checklist that will help you prioritize, centralize, measure and evolve your data to move the needle further with customers.

Trying to better manage and act upon first-, second-, and third-party data? Still figuring out how to build out a truly multichannel campaign?

Attend this webinar and learn how to:

  • Identify unknown visitors to uncover what you already know about them
  • Align your organization to eliminate data silos
  • Choose the right technology tools for your data needs


Carl Madaffari, SVP, Technology Practice, Epsilon
With nearly 30 years’ experience in applying technology and strategy, Carl works with clients to align their marketing goals and technology strategies through leveraging Epsilon and Conversant technologies. After spending the first half of his career helping grow Epsilon’s technology delivery operations team, he spent recent years managing key strategic partnerships.

Dana Moroze SVP, Solutions Management, Epsilon
For more than two decades, Dana has focused on building and maintaining marketing solutions for enterprise organizations across industries and all aspects of the software development lifecycle. She is responsible for the creation, go-to-market strategy and oversight of new products and services with Epsilon’s Technology Practice, and strives to understand the challenges, goals and visions of clients and prospects.

Sponsored by Epsilon®

Epsilon® is an all-encompassing global marketing innovator. We provide unrivaled data intelligence and customer insights, world-class technology including loyalty, email and CRM platforms and data-driven creative, activation and execution. Epsilon's digital media arm, Conversant®, is a leader in personalized digital advertising and insights through its proprietary technology and trove of consumer marketing data, delivering digital marketing with unprecedented scale, accuracy and reach through personalized media programs and through CJ Affiliate by Conversant®, one of the world's largest affiliate marketing networks. Together, we bring personalized marketing to consumers across offline and online channels, at moments of interest that help drive business growth for brands. An Alliance Data® company, Epsilon employs over 8,000 associates in 70 offices worldwide. For more information, visit and follow us on Twitter [@EpsilonMktg].

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