Search and the Local-Mobile Consumer: What’s A Marketer to Do?

Date: Dec 3, 2015 1:00 EST (10:00PST)

Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
Luke Edson, SVP, National Markets, YP

Search is constantly evolving, as technology improves and consumer behavior shifts. Local consumers now use mobile technology more, which has affected how marketers engage with – and convert — the local shopper. This means search must be an integral part of a strong media strategy – but it isn’t a one-size-fits-all approach.

Hear from BIA/Kelsey’s Abid Chaudhry and Luke Edson of YP about how national brands can best use local and mobile search to pinpoint consumer desire and drive sales results. This webinar will cover:

  • The latest trends and innovations in search marketing
  • The role of mobile and apps in local search and changes in overall consumer behavior
  • The Local Commerce Universe – what is it and its future impact

Abid is a thought leader responsible for working with clients to help them integrate a local media strategy with their operational objectives and business processes. Prior to BIA, Abid worked for Transition Local Media Research, Talus Labs, AT&T and Intelligenx specializing in local SMB, digital advertising and marketing solutions across a variety of channels.

Luke drives the development and sales of innovative solutions across YP’s multiple media platforms including search, mobile and display. Prior to joining YP in 2013, he was SVP and GM at Cox Digital Solutions and also worked for Internet Broadcasting System’s IB Local Network and AOL.

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Sponsored by YP

YP is a leading local marketing solutions provider in the U.S. dedicated to helping local businesses and communities grow. YP’s flagship consumer brands include the popular YP℠ app and YP.com, which are used by more than 70 million visitors each month in the U.S. (Internal Data, May 2015). YP solutions include online presence, local search, display advertising and direct marketing. YP solutions and services are backed by thousands of media consultants and customer service professionals in local markets across the U.S. with relationships spanning nearly half a million advertisers. For more information, visit http://national.yp.com/mobile.