Great Marketing Starts with Better Planning

Date: Sep 23, 2020 1:00 EDT (10:00PDT)

Christine Cutten, Principal, Deloitte Consulting
Heidi Melin, Chief Marketing Officer, Workfront

We can all agree that 2021 can’t come soon enough, and as marketing teams start thinking about what next year could look like, the strategic planning process needs to be as good or better than the marketing tactics that your team will produce and execute. But in the “next normal” we find ourselves in, what should strategic planning look like? Can we continue to plan in an annual fashion, or should our efforts be focused on continuous planning with only the next quarter in mind?

As you approach your fall strategic planning cycles, join Christine Cutten, Principal at Deloitte Consulting, and Heidi Melin, CMO at Workfront, for an informative, live webinar to learn best practices, tips, and strategies that work to improve your strategic marketing planning for next year and beyond.

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Sponsored by Workfront

Workfront is a cloud-based project management solution that helps marketing departments, creative agencies, and other enterprise teams conquer the chaos of excessive email, redundant status meetings, constant rework, and tedious approval processes. Unlike other tools, Workfront is a centralized, easy-to-adopt solution for managing and collaborating on all creative work through the entire work lifecycle, which improves team productivity, credibility, and visibility. Thousands of enterprise marketing teams, such as Adobe, Cisco, Ralph Lauren, REI, Trek, Schneider Electric, Tommy Hilfiger, and ATB Financial, trust their work to Workfront. To learn more, visit