Create Better Digital Experiences for Your Customers With Headless and Hybrid CMS

Date: May 18, 2021 1:00 EDT (10:00PDT)

Speakers:
Matt Monahan, Vice President of Product, Arc XP
Kim Davis, Editorial Director, MarTech

The importance of being responsive and agile has been a critical lesson that marketers have learned in the past fourteen months. Businesses that quickly identified and delivered on customer needs have been outperforming others during the pandemic.

Adopting headless and hybrid Content Management Systems is part of a move toward greater agility in marketing. These solutions give you more flexibility and speed in choosing where content is distributed and how it is displayed. And companies using headless or hybrid can more easily push content to a much wider range of channels than just the traditional website.

Moving to a headless or hybrid CMS is a big decision and can have significant implications for your operations and ongoing costs. Join a panel of experts moderated by MarTech’s editorial director Kim Davis, and learn the trends driving the adoption of headless and hybrid CMSs and the capabilities these systems provide.

You’ll also get these key takeaways:

  • A real-life business case driving the adoption of headless or hybrid CMSs
  • How headless/hybrid solves challenges you are currently facing with your legacy martech stack
  • Key data points and results of what using headless/hybrid can do

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Sponsored by Arc XP
Arc XP (www.arcxp.com) is a cloud-based digital experience platform that helps enterprise companies, retail brands and media and entertainment organizations create and distribute content, drive digital commerce, and deliver powerful multichannel experiences. A division of The Washington Post, Arc XP has powered the digital transformation of customers across the globe, currently serving more than 1,500 sites in 24 countries that reach more than 1.5 billion unique visitors monthly.