Build Your Ultimate Martech Stack

Date: Feb 28, 2017 1:00 EST (10:00PST)

Matt Heinz, President, Heinz Marketing
Linda West, Senior Director, Marketing Services & Operations, Act-On Software


It seems like every marketing organization is spending more on technology – in fact, 70% of marketers surveyed expect their martech budgets to increase in 2017. But are marketers getting enough bang for their bucks? Only 3% say they are getting the full value out of their tools.

It’s not enough to build a martech stack… you’ve got to build the right stack for your organization. Strategy, efficiency, integration, and resources all play significant roles in martech stack decisions.

Join martech expert Matt Heinz and Linda West, Act-On’s Senior Director of Marketing Services and Operations, as they discuss the stack-building challenges facing marketers, and provide practical solutions for how to build the ultimate martech stack for your business.

Attend this webinar and learn how to:

  • Avoid budget-busting tool decisions.
  • Streamline your martech stack to maximize staff resources.
  • Align your technology investments with business goals.


Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

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