B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Mark Floisand, Chief Marketing Officer, Coveo

Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.

That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.

Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search.

Attend this webinar and learn:

  • How to plan and execute a large search-enabled site
  • Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
  • The efficiencies of enabling business users to manage search right from Sitecore

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Andrew has spent the last 20 years helping customers integrate technology into businesses to achieve their strategic objectives. Most recently, he has led Acuity Brands’ efforts to rebuild its 15 brand websites.

Mark Floisand, Chief Marketing Officer, Coveo
Mark has more than 20 years of marketing, sales and general management experience in the technology industry, spanning blue chip and start-up companies across three continents, including Apple, Adobe, BusinessObjects, SAP, Total Defense, Untangle and WeVideo.

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Sponsored by Coveo

Coveo uses intelligent search and AI technologies to personalize every digital experience for customers, partners, dealers and employees. Coveo combines unified content, unified interactions, behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless and content-rich. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries.