B2B Site Search Best Practices: Giving Customers What They Need, When They Want it

Date: Jul 25, 2019 1:00 EDT (10:00PDT)

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Lipika Brahma, Customer Success Architect, Coveo

Coveo

Are visitors looking for a needle in a haystack when they come to your website? Prospects and customers have an insatiable need for information. If they can’t find what they are looking for quickly and easily, they will stop looking and leave.

That’s why personalized search results delivered with lightning speed are critical. Search is the most popular site function for manufacturers, and the biggest indicator of a customer’s intent to purchase from distributors. The website is now a crucial priority that directly impacts business revenue.

Join us to learn how Acuity Brands — the largest manufacturer of lighting and lighting control systems in North America — completely rebuilt its search-led website in just five months. Andrew Crowder, VP of Enterprise Architecture – Web, will share his team’s strategy for executing on a critical imperative, with tips on planning, lessons learned, and what’s next for search.

Attend this webinar and learn:

  • How to plan and execute a large search-enabled site
  • Why machine learning, AI and a server-less environment are key to delivering quality content for every search use case, every time
  • The efficiencies of enabling business users to manage search right from Sitecore

Speakers:
Andrew Crowder, VP, Enterprise Architecture – Web, Acuity Brands
Andrew has spent the last 20 years helping customers integrate technology into businesses to achieve their strategic objectives. Most recently, he has led Acuity Brands’ efforts to rebuild its 15 brand websites.

Lipika Brahma, Customer Success Architect, Coveo
Lipika has been in the SaaS industry for more than 10 years advocating and relentlessly driving value for customer investments. At Coveo, she manages relationships with select strategic accounts with complicated use cases, and partners with the Customer Success Managers to ensure each customer is fully optimized.

Sponsored by Coveo

Coveo uses intelligent search and AI technologies to personalize every digital experience for customers, partners, dealers and employees. Coveo combines unified content, unified interactions, behavioral data and machine learning to deliver relevant information and recommendations across every business interaction, making websites, e-commerce, contact centers and intranets efficient, effortless and content-rich. Coveo partners with the world’s largest enterprise technology players and has more than 1,500 activations in mid-to-large sized global organizations across multiple industries.

Related resources: Agencies, Analytics, DMD Sidebar, Featured, Featured, Search Marketing, Web Analytics, Webcasts Sidebar.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.

© 2024 Digital Marketing Depot is a Trademark of Semrush Inc.

Third Door Media, Inc. is a publisher and marketing solutions provider incorporated in Delaware, USA, with an address 800 Boylston Street, Suite 2475, Boston, MA USA 02199. Third Door Media operates business-to-business media properties and produces events. It is the publisher of Digital Marketing Depot the leading resource center for digital marketing strategies and tactics.