Adapt, Adopt, Automate: Why Agencies Need Marketing Automation to Succeed

Date: Nov 17, 2015 1:00 EST (10:00PST)

Speakers:
Abid Chaudhry, Senior Director, Industry Strategy & Insight, BIA/Kelsey
George Leith, Vice President of Sales, Vendasta

“Traditional media companies that fail to actively restructure and innovate around sales and sales automation today will see a further erosion of market share tomorrow, ceding revenue to the growing list of digital competitors and alternatives in the local digital market.”

– Greg Sterling VP of strategy and insights, Local Search Association

It’s clear in today’s market traditional media companies need to adapt to the digital environment to grow their market share. A major challenge for agencies is to be able to quickly and accurately identify which customers are ready to adopt a digital strategy while insuring their sales team a most cost effective and efficient conversion.

Join us for this webinar as we discuss how digital marketing automation:

  • Can help you identify quality leads
  • Can help you identify and nurture leads that you may have overlooked
  • Can boost your sales team efforts with better information about their prospects

With nearly three decades of experience in marketing, sales and promotion, George is a highly compelling speaker. George is responsible for business development with Vendasta’s large media partners, as well as managing in-house sales teams. A digital interpreter, George has preached the gospel of online reputation management directly to the local businesses of hundreds of cities across North America. He translates his knowledge of the digital landscape into accessible information for those still stuck in the rut of traditional media.

Chaudhry is responsible for leading client engagements and delivering high impact solutions for sales, business development, marketing and consulting/advisory teams. He manages integration specific local media industry strategy and client operational objectives with business process understanding to drive clear solutions. Abid brings a high level of experience in product roadmapping, sales and monetization strategy to the BIA/Kelsey team and their clients.

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Sponsored by Vendasta

Vendasta empowers agencies and media companies to grow their sales of digital and non-digital marketing solutions for local businesses. Through its 10X Platform, Vendasta combines a streamlined sales CRM and marketing automation system with a white-labelled marketplace to identify when business owners are ready to buy, providing a 10X lift in sales and a 10X decrease in cost of customer acquisition. Beyond a DIY interface for local businesses, Vendasta’s suite of tools are fully integrated with an agency Concierge system for "Do It For Me" and "Do It With Me™" services. For more information, visit www.vendasta.com.