About Branch Metrics

Branch Metrics

Branch provides the leading mobile linking platform with solutions that unify user experience and measurement across different devices, platforms, and channels. Branch powers deep links for over 6 billion monthly users across the globe, and is a trusted solution for over 30,000 apps — including Airbnb, HBO Now, Pinterest, Starbucks, Target, Tinder, Yelp, and many more.

Resources from Branch Metrics:

whitepaper

The Ultimate Guide to Web and App User Attribution

Measurement across web and app channels and platforms is challenging—the explosive growth of mobile has introduced widespread fragmentation across devices, platforms, and channels. The fluid nature of user and consumer journeys requires measurement and attribution solutions that can map the … read more »