Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

Date: Dec 8, 2016 1:00 EST (10:00PST)

Speakers:
Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium

Lithium

Are you ready for your social media marketing to grow up? Or do you like struggling with the day-to-day challenges that come with managing an overwhelming volume of social content, channels, and tools?

Social media is now an integral part of marketing — spending on social media is expected to double to 25% of marketing budgets by 2020. Yet, nearly half of digital marketers say they can’t prove the bottom-line impact of social media on their businesses.

Join Matt Sitomer, VP and Group Account Director at VaynerMedia, and Dayle Hall, VP, Corporate Marketing at Lithium, as they show you how to reduce complexity, increase scalability, and improve your social media marketing results.

Attend this webcast and learn how to:

  • Streamline content creation and planning across departments.
  • Create a more seamless customer experience across marketing and customer service.
  • Identify and measure key metrics that will demonstrate social ROI.
  • Improve your brand authenticity by leveraging user-generated content.

Sponsored by Lithium

Lithium brings Marketing, Customer Service, and other parts of the organization together with an intelligent design to rally around a better customer experience. You no longer need to choose between standalone tools and manual steps. Teams can plan from the same Omnichannel Calendar, share data-rich customer profiles, and execute better together. Lithium uses data science to help Marketing, Customer Service, and other customer-facing teams collaboratively drive engagement, response times, and business results with a smart platform you will actually use.

Related resources: Analytics, DMD Sidebar, Featured, Social Analytics, Social Media, Webcasts Sidebar, Webinar.

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