The Search Marketer’s Guide to Creative Testing and Optimization

Turn Impressions Into Clicks, and Clicks Into Conversions

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue.

Learn how advanced search marketers generate, analyze and iterate on new creative to maximize performance across paid search programs.

Topics Include:

  • Strategies for selecting appropriate test elements to maximize creative performance
  • Methods for testing keyword tokens and Dynamic Keyword Insertion to increase Quality Score
  • Best practices for executing a disciplined and statistically significant creative test

Sponsored by Marin Software

We need to update Marin's description on DMD. Here's the new copy:

Marin Software Incorporated (NYSE: MRIN) provides a leading Revenue Acquisition Management platform used by advertisers and agencies to measure, manage and optimize more than $7 billion in annualized ad spend. Offering an integrated platform for search, social and display advertising, Marin helps advertisers and agencies improve financial performance, save time, and make better decisions.

Marin's technology powers marketing campaigns in more than 160 countries.

For more information about Marin's products, please visit:

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