The Search Marketer’s Guide to Creative Testing and Optimization

Turn Impressions Into Clicks, and Clicks Into Conversions

In a search landscape where millions of keywords define intent, generating the most compelling creative can prove to be a daunting task. For paid search programs, big and small, creative optimization remains the single most impactful strategy for increasing traffic, lowering costs and acquiring more revenue.

Learn how advanced search marketers generate, analyze and iterate on new creative to maximize performance across paid search programs.

Topics Include:

  • Strategies for selecting appropriate test elements to maximize creative performance
  • Methods for testing keyword tokens and Dynamic Keyword Insertion to increase Quality Score
  • Best practices for executing a disciplined and statistically significant creative test

Sponsored by Marin Software

With more than $6 billion in annualized advertising spend, Marin Software (NYSE: MRIN) is the leading digital ad management platform in the world. Offering an integrated platform for search, display, social, and mobile advertising, Marin helps the world’s best brands and agencies simplify their advertising workflow while dramatically increasing ad performance. Powering advertising campaigns in more than 160 countries, Marin’s technology transforms data into insights and complexity into opportunity for hundreds of global advertisers and agencies. For more information about Marin’s solutions, please visit: http://www.marinsoftware.com/solutions/overview.

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