Understand the opportunity and true impact of social media.
Adobe has partnered with Econsultancy on this quarterly digital intelligence briefing that analyzes social media objectives, success metrics and resourcing, as well as which social networks are the most popular for social marketing initiatives.
This briefing touches on:
- Integrating social into your overall marketing and media mix
- How businesses are managing, measuring, and evaluating social activities
- Key factors that differentiate companies that are benefiting from social activities
- The evolving role of social data
- The state of the art in budgeting for social programs