Call Tracking Simplified
Many marketers are frustrated with the current, limited methods of analyzing and measuring online to offline conversions. They believe today’s technology cannot deliver a complete picture of real sales-ready leads and this won’t justify online ad spending. Without call tracking there is no easy way to understand which online marketing efforts are driving phone calls.
This whitepaper provides an overview of call tracking: what it is, how it evolved, how it works and key benefits and features. Illustrative case studies are also included.
Sponsored by Mongoose Metrics
Mongoose Metrics is the innovative leader in enterprise phone call tracking and optimization. From high volume enterprise call tracking and call scoring to sophisticated keyword level call tracking, Mongoose Metrics provide the widest range of capabilities and phone call tracking solutions in the industry today. Mongoose Metrics serves customers across a variety of industries including ad agencies, publishers, automotive, franchise, B2B and B2C marketing, etc. Customers range in size from small to mid-sized companies to Fortune 500. . For more information visit http://www.mongoosemetrics.com, call 1.877-473-1008 or follow us on Twitter @mongoosemetrics.