Is Your Marketing Mature Enough? Ways to Evolve Your Digital Marketing

Date: Apr 24, 2014 1:00 EDT (10:00PDT)

Speakers:
Jeffrey Rohrs, VP of Marketing, ExactTarget
Mike Corak,EVP, Strategy, ethology

Today’s digital marketing world is evolving quickly. Keeping up to date with the latest developments in social media, mobile marketing and search is crucial to staying ahead of your competitors.

Join Jeffrey Rohrs, author of the book “Audience: Marketing in the Age of Subscribers, Fans and Followers,” with panelists: Mike Corak a digital agency veteran as they share their experience in the rapidly evolving world of digital marketing. They’ll expose common digital marketing weaknesses and demonstrate how to turn those into game-changing opportunities.

Attendees will learn:

  • How to identify common mistakes in digital marketing
  • How to pinpoint opportunities where none seem to exist
  • What tactics will help your team successfully plan and execute winning digital campaigns
  • Where to uncover unique opportunities to jump ahead of competitors.

Jeffrey Rohrs is VP of Marketing for Exact Target and author of the book Audience: Marketing in the Age of Subscribers, Fans and Followers.

Mike Corak has developed and implemented winning digital and integrated strategies for hundreds of companies over his 12-year career, including Coca-Cola, ConAgra Foods, ConocoPhillips, FedEx, Fujitsu, Nike, Office Depot, and Walt Disney.

ethology, a full service digital agency audits over 100 brands’ digital marketing programs annually. Their team stays at the forefront of industry trends, conducts website analyses and audits, and reviews site architecture. It’s been noted through these audits that Challenger brands – those competing with industry leaders – have a great opportunity to achieve competitive advantage through thoughtful digital expansion.

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Sponsored by ethology
ethology is the integrated digital marketing agency for evolving consumer brands. Our staff of ethologists are consumerists at heart and integrationists in practice. We are experts at integrated digital marketing strategy and planning, research, seo, ppc, display, social media management, email marketing, content strategy and development, analytics, web development, and creative.