Google has recently made two big changes regarding trademark usage within AdWords. How will this affect you? And what are the policies for all search engines? On July 22, at 1 pm EDT, Brad Geddes will examine the various policies on use of trademarks in PPC advertising — and how advertisers are affected by the recent changes.
He’ll elaborate on the use of trademark and brand terms in keywords and in PPC text ads — and how large search advertisers can benefit from some of the recent shifts in policy.
Brad Geddes is the Founder of bgTheory, a company dedicated to PPC education & training; a regular blogger, Twitterer, presenter for AdWords Seminars, and a frequent conference speaker. He contributes regularly to the “Paid Search” column at Search Engine Land.
Trademarks, Brand Terms and PPC Advertising: Updates You Must Know
Wednesday, July 22, 2009
Speaker: Brad Geddes, bgTheory
Sponsored by Marin Software