On February 25 at 1 PM EST, Search Marketing Now will hear from Greg Sterling on the current state of Local Search — and how national marketers can take advantage of it.
“Local Search: Opportunities for National Marketers” will include an overview of the local search landscape.
As search and searchers become more sophisticated, local search is becoming a more critical – and integral – piece of any marketing campaign.
Recent research suggests that local searchers use different online local search tools based on what they’re looking for. For example, search activity for Automotive Services is primarily conducted on Internet Yellow Pages and Local Search Sites, while Banking & Finance needs are typically satisfied with general Search Engines.
As search behavior continues to evolve, and as marketing budgets remain tight, it’s important for national marketers to keep up with local search. Attend this webcast and learn how and why local search remains a source of opportunity.