Resource Library: DMD Sidebar

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The Evolution of Influencer Marketing

No matter what industry or vertical an organization may be in, it is imperative to gain a secure hold on how people and consumers are receiving company messaging and product information. Today’s digital marketer knows the one-to-many, brand-consumer dynamic has … read more »


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The ABCs of Programmatic

A programmatic revolution is happening, and advertisers are in the thick of it. Unless you’ve got a programmatic dictionary on hand, it may be difficult to remember all the central concepts, acronyms, and metrics. The ABCs of Programmatic from Marin … read more »


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The Enterprise Guide to Customer Intelligence

Has your business been impacted by the empowered customer? If so, then you know from firsthand experience that the “customer is in control.” In order to adjust your strategy to meet their demands, it’s critical to become familiar with the … read more »


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The Content Creation Guide

According to CMI, 70% of B2B marketers are creating more content than they did one year ago — but is that content really making an impact? This Content Creation Guide from Salesforce Pardot provides step-by-step instructions to help you create … read more »


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Reduce Cart Abandonment and Increase Revenue with Customer Reviews
Date: Jul 29, 2015 3:00PM GMT, 4:00PM BST (11:00EDT)

Speakers:
Andrew Shotland, Local (SEO) Consultant, LocalSEOGuide.com
Mikkel Drucker, VP of Product Marketing


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The Mobile Opportunity for Local and Multi-Location Businesses

Date: Aug 11, 2015 1:00 EDT (10:00PDT)

Speakers:
Lisa Williams, President & Founder, Marketing Strategist, Sustainable Digital Marketing
Tyler Ludwig, Director of Product and Product Strategy, Rio SEO


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State of the Industry: Retargeting and Programmatic Buying

Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … read more »


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The Marketer’s Guide To Email Deliverability

Authentication. Whitelists. Spam complaints. Metrics. Ensuring email deliverability is harder than it sounds in today’s complex technical landscape. Make sure your team has all the nitty-gritty know-how you need to get your best messages into inboxes – and to protect … read more »


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3 Steps to Choosing the Right Marketing Automation Solution For Your Agency

Finding the right marketing automation solution for your agency can be a challenge. A good platform will help your agency be more effective, but a great platform can do much more – increase efficiency, improve intelligence, expand your reach, enable … read more »


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The Forrester Wave™: Social Risk And Compliance Solutions

Social media is a tremendous resource to help grow and engage your customers, but to do so in a controlled manner, you’ll need to mitigate risk and regulatory challenges. Forrester Research, Inc. evaluated 10 companies across 22 criteria, including the … read more »