Resource Library: DMD Sidebar


Take Back Control of Your Content: Using Technology to Master Content Marketing in 2017

Content marketing is a relatively new concept, but one that has quickly generated interest and attention from the marketing function of many organizations. Having content to share is, undoubtedly, a good foundation for building long-lasting customer relationships. But that content … read more »


A New Vision for Partner Marketing: Reimagine the Economics of the Channel

Technology is changing the economics of channel marketing, and marketing leaders should be questioning everything from budget planning to go-to-market strategy. In this article, we break down traditional channel marketing budgets to expose crucial areas where innovative solutions could decrease … read more »


Personalized Local Content: Frightful or Insightful?

Taking advantage of local marketing is—and should be—top of mind for all marketers. Consumers increasingly search online for local products and services, and continue to purchase at brick and mortar stores. (Online retail sales, while growing, represent only 8.4% of … read more »


7 Major Mistakes That Will Derail Your CMS Project

The success or failure of your CMS initiative depends on many factors such as your technology, your content strategy, pragmatic project management and efficient execution. This eBook provides advice and breaks down the challenges you will inevitably face on your … read more »


10 Ways to Decrease SEO Costs While Increasing Performance

If you’ve struggled to get more out of your SEO efforts or have limited resources to do work, then this white paper will provide direction and tools to reduce costs while increasing performance. Rowe Digital highlights some obvious recommendations along … read more »


Social Media Marketing 3.0: Best Practices for Ramping Up Social ROI

Date: Dec 8, 2016 1:00 EST (10:00PST)

Matt Sitomer, VP, Group Account Director, VaynerMedia
Dayle Hall, VP, Corporate Marketing, Lithium


The Definitive Guide to Social Customer Service Success

Your business needs to see undeniable value to invest in the resources needed to design, build out and operate a fully functional, high-impact social customer service team. Saddling existing agents with expanded duties has been a Band-Aid solution. But now … read more »


What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »


10 Ways You Can Use Reviews to Make Your Job Easier

Implementing these 10 tips from Trustpilot can increase efficiency, grow revenue, and make your business stronger. Tips include: How to resolve customer issues and build fans for life Create stronger email marketing campaigns Track trends and more


On Target: Three Actions to Guide Customer Experience Excellence

Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … read more »