Resource Library: DMD Sidebar


41 Loyalty Marketing Ideas

Millennials are members of a unique generation. Shaped by the 2008 financial crisis and Great Recession, these younger consumers stand behind brands that support causes they believe in and demonstrate value. Loyalty is not guaranteed from this group, but must … read more »


Redefining the Customer Experience

Digital marketing is changing and if Marketers and CMOs don’t adjust their digital marketing strategies accordingly, they will be doomed for failure. In this white paper from AdClarity you will learn: Why the customer must be in the center of … read more »


What Every Marketer Should Know about Social Audience Engagement

Date: Dec 15, 2015 1:00 EST (10:00PST)

Bob Ciccone, Head of Product Strategy and Management, NetBase
Chris Leet, Sr. Director of Product Marketing, NetBase


Understanding Social Media ROI

Measuring the ROI of social media marketing is critical to improving your social strategy. Complete and accurate measurement of the impact of social media marketing is a challenge for many brands. No one tactic or tool allows you to comprehensively … read more »


The Pursuit of Social Persuasion

81% of U.S. consumers are influenced by a friend’s social media posts. Find out how today’s top marketers are tapping into the power of social persuasion to build brand love and grow business. Download “The Pursuit of Social Persuasion” from … read more »


The Click-to-Call Playbook for Paid Search

Thanks to smartphones and click-to-call, consumers are responding to paid search ads by calling businesses more than ever before. These calls, while often the most lucrative type of conversion, are also the most difficult to track and measure. They are … read more »


How To Test Multiple Programmatic Partners

Download this guide to explore best practices on how to set up comparative tests to understand vendor performance and avoid the pitfalls of attribution gaming, which can compromise campaign results. What’s inside? A breakdown of why testing your partners is … read more »


The Definitive Guide to Advertising on Instagram

Advertising on Instagram is one of the latest opportunities marketers have to reach and engage their customers. But before you run off and start cranking out new Instagram ads there are a few things you need to consider first. In … read more »


Self-Assessment and Guide – Data Analytics

Arke University, or ArkeU, is a complete training program that covers the major technologies for both marketing and technologists alike with the option to complete the courses online or in-person through live, instructor-led training. ArkeU was created for both individual … read more »


Capturing “Near Me” Moments

Smartphone ubiquity has changed the way U.S. consumers communicate with brands. According to ComScore, Consumers now spend more than half of their online time on mobile devices, identifying, researching, and connecting with businesses when they are on-the-go and away from … read more »