Resource Library: DMD Sidebar

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The Ultimate Guide to SEO for Content Marketers

Thanks to advancements in Google’s algorithm over the past few years, the veil between SEO and content has officially fallen. SEO may be the future of content marketing, but at the same time, content marketing is the future of SEO. … read more »


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The Power of Influencers. Quantified.

Experticity partnered with Jonah Berger, an industry-leading business professor and word-of-mouth marketing researcher from the Wharton Business School at the University of Pennsylvania and agency Keller Fay, to look at the impact of a conversation with an influencer as it … read more »


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Modern Marketing Essential Guide to Cross Channel Marketing

Regardless of channel, consumers and prospects have more refined appetites for marketing and higher expectations. They expect and desire more than a generic product experience—they want to feel an affinity for their investment and attraction to a brand. There’s an opportunity for marketers to … read more »


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B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide

B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide New! Marketing Land’s publication of the “B2B Predictive Marketing Analytics Platforms: A Marketer’s Guide” examines the market for predictive marketing analytics platforms and the considerations involved in implementation. The 35-page report reviews … read more »


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Brand Marketer’s Guide: 12 Essential Digital Marketing Strategies

The surge in digital, mobile and social commerce is transforming the marketing industry. The key question is now: how can marketers create personalized, authentic experiences that break through the noise and drive participation? Download Wayin’s Brand Marketers’ Guide to learn … read more »


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5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Speakers:
Ahmad Aggour, Demand Gen Manager, Act-On Software


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Rankings vs Reputation

  This whitepaper examines the impact of conventional SEO against the realities of 2016, including: The steady rise of social media as the “starting point” for most online users Mobile’s ever widening lead against conventional desktops for internet access by … read more »


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Follow Four Steps to Find the Right Agency

The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … read more »


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Where Are You On The Path To CX Management Maturity?

Eighty-six percent of companies aspire to be customer experience leaders, but most don’t have the customer experience (CX) management capabilities that they need to achieve that goal. Forrester’s CX management (CXM) maturity model defines the 30 CXM practices that every … read more »


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7 Mobile App Engagement Practices

As business goes mobile, many enterprises are taking a long, hard look at their mobile apps: are they bringing in the engagement they were made to deliver? Getting engagement right or realizing the potential of the mobile channel isn’t always … read more »