Resource Library: DMD Sidebar

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Best Practices for Click-to-Call for Mobile Search – for Advanced Marketers

Date: Jul 28, 2015 1:00 EDT (10:00PDT)

Speakers:
Stephen Pacinelli, VP of Strategic Marketing, BombBomb
Dale Warner, VP of Sales, BombBomb
Carl Landers, CMO, Conversica


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State of the Industry

Retargeting has been a breakout tactic since marketing made the shift from analog guess-and-test programs to real-time programmatic campaigns. But how are advertisers currently leveraging retargeting across their marketing mix? AdRoll surveyed 1,000 marketers and analyzed their campaign data from … read more »


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The Cross-Device Targeting Playbook for Display Advertisers

By 2019, over 70% of digital ad spending will be on mobile ads. Vital to driving mobile advertising success is the ability to leverage audience data across devices, then delivering a consistent and cohesive experience to potential customers regardless of … read more »


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Energize Your Digital AdWords Campaigns With Call Analytics

Date: Jul 22, 2015 1:00 EDT (10:00PDT)

Speakers:

Speakers:
McKay Allen, Director of Content and Communications, Convirza
Gerry Routledge, Senior Sales Engineer, Acquisio


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The Four Stage Link Building Cycle + an Extended Q & A

Date: Jul 21, 2015 1:00 EDT (10:00PDT)

Speakers:
Jon Ball, CEO, Page One Power
Cody Cahill, Project Manager, Page One Power
Joe Oliver, Director Production, Page One Power
Nicholas Chimonas, Director of R & D, Page One Power


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Retargeting on Facebook by the Numbers

In this year’s Facebook by the Numbers report, AdRoll reviewed data from over 800 million impressions across 215 advertisers running retargeting campaigns on Facebook on desktop, Facebook on mobile, and the web. Highlights include: Key performance metrics for Facebook on … read more »


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Choosing the Right Images for Your Ads

Date: Jul 14, 2015 1:00 EDT (10:00PDT)

Speakers:
Patrick Salmon, Yahoo Ad Expert, Yahoo


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Learn what mobile users think of you

According to Gartner, in 2016 mobile apps will surpass websites as the primary way customers engage with brands. Given the rise of the mobile app economy, it’s more important than ever to learn what mobile users think of your mobile … read more »


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Mobile Email Guide

On average, about 40 percent of e-mail opens come from mobile devices and tablets. Mobile subscribers are less engaged because they are being forced through an experience that is not optimized to help them take the action marketers are asking … read more »


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Enterprise Social Media Management Software 2015: A Marketer’s Guide

Find out more about the explosion in social media management software, plus the latest trends, opportunities and challenges in social media management. read more »