Resource Library: DMD Sidebar

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The Definitive Guide to Twitter Marketing

With social media and digital marketers in mind, Union Metrics has compiled their favorite best practices for creating a Twitter strategy and measuring impact on the platform. Whether you’re just getting started or a seasoned pro, this white paper is … read more »


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Why Don’t My Leads Convert?
Ideas from Sales and Marketing – Together!

Date: Jun 30, 2015 1:00 EDT (10:00PDT)

Speakers:


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How to Turn One Piece of Content into 100

You’re committed to a content marketing program and you’ve been given a budget. No matter how big or small the amount, you’ll want to maximize the mileage of every dollar spent. One smart way to do that is by repurposing … read more »


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Retargeting on Facebook by the Numbers

  For advertisers new to retargeting on Facebook, AdRoll analyzed performance results across advertisers to offer insights on retargeting in the News Feed on desktop and mobile, and to educate marketers on the best way to drive results for their … read more »


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The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science

Date: Jun 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Mgr Database Marketing, Act-On Software


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Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences

Date: Jun 4, 2015 1:00 EDT (10:00PDT)

Speakers:
Gord Hotchkiss, Marketing Consultant and Author
Jenne Barbour, Head of Marketing Strategy, Teradata Marketing Applications


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30 Seconds or Less: How to Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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6 Best Practices for Creating a Content Marketing Strategy That Works

Content marketing is the linchpin of demand creation – the link between brand awareness and lead generation. Done well, it builds familiarity, affinity and trust with prospective and current customers by providing information that resonates – in the right format, … read more »


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How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


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Mobile Advertising Around the Globe: 2015 Annual Report

Working with many of the world’s largest and most sophisticated advertisers, Marin Software’s research uncovered many interesting trends that highlight the mobile imperative for digital advertisers. Sampling the Marin Global Online Advertising Index, composed of advertisers who invest more than … read more »