Resource Library: DMD Sidebar

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Benchmark Report: 2017 State of Customer Marketing

There’s a new rising star in the marketing department: the customer marketer. Long a backwater marketing function responsible for sending customer newsletters and organizing user groups, customer marketing is undergoing a transformation. In this new report conducted by Koyne Marketing, … read more »


research_report

Enterprise SEO Platforms: A Marketer’s Guide

Updated Seventh Edition! Market Intelligence Report: Enterprise SEO Platforms: A Marketer’s Guide Consulting Editors: Eric Enge, CEO, Stone Temple Consulting Marshall Simmonds, Founder, Define Media Group Research/Writers: Marji McClure Karen Burka, Senior Research Consultant, Third Door Media Editors: Claire Schoen, Content … read more »


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5 Disruptions Reshaping Marketing As We Know It

Date: Feb 14, 2017 1:00 EST (10:00PST)

Speakers:
Scott Brinker, Co-founder and CTO, ion interactive; Program Chair, MarTech; and Editor, chiefmartech.com


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How SEO + UX Can Thrive Together

In too many companies, SEO and SEM are managed from two distinct silos. When you integrate these two key digital marketing approaches, magic can happen. The kind of magic that results in higher quality traffic and improved conversions. In Noble … read more »


webcast

Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM


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Social Media ROI Template

The Social ROI Template will give you advice on goal-driven analysis and which metrics matter, insight on how to tie social data to marketing investments, an easy-to-follow, five-step process for determining ROI, and a downloadable template to make calculations easy.


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How an Insight Community Creates More Effective Brand Marketing

The buyer-led customer journey presents a new and unique set of challenges for modern marketers. Consumers are distrustful of brand messages and instead base their purchase decisions on what they hear from friends, families and social media. The brand promise … read more »


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How to Keep Your Customers From Cheating on You

The benefits of loyal and engaged customers are known to every executive worth his or her MBA. Losing customers means you need to find replacement customers, and that gets expensive—fast. The more you know about your customers the less chance … read more »


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Are You Still Bidding Like It’s 2007?

In this white paper from [24]7 you will learn: Tips to strike the right balance between best position and lowest cost. How high-frequency bidding can generate 10-30% more revenue versus conventional bidding methods. Why marketers who are settling for daily … read more »


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10 Things Every Performance Marketer Should Know

In the age of digital marketing, terms like attribution, mobile marketing, and ROI reign supreme. Businesses are constantly looking for new ways to get the most out of their advertising spend, and publishers are on the hunt for the best … read more »