Resource Library: DMD Sidebar

whitepaper

Social Goes Shopping: Ecommerce Developments in Social Media

There has been a lot of talk lately around the “buy button” revolution and the ability for shoppers to make purchases directly on various social media platforms. So much so, that it is difficult to keep track.  The “Social Goes … read more »


webcast

Driving Growth With Marketing Automation

Date: Sep 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Brandee Johnson, Senior Integrated Marketing Manager, LEGO Education North America
Paige Musto, Director of Communications, Act-On Software


webcast

Data-Driven ROI Reality – plus – Avoiding the Creep Factor

Date: Sep 10, 2015 1:00 EDT (10:00PDT)

Speakers:
John Timmerman, Global Industry Evangelist, Teradata Marketing Applications


whitepaper

Data Management Platforms Demystified

Learn how DMPs can help you achieve unprecedented audience targeting precision and scale across all marketing programs. This white paper delivers an in-depth overview of DMPs and provides actionable, useful information for marketers and agencies hoping to implement a DMP to improve program … read more »


webcast

Global Content Marketing for Enterprise: Today’s Technologies and Tactics

Date: Sep 24, 2015 1:00 EDT (10:00PDT)

Speakers:
Scott Abel, Author, Blogger and Presenter, The Content Wrangler
Dr. Andrew Bredenkamp, CEO, Founder and Chairman, Acrolinx


whitepaper

Five Reasons for Sales to Embrace The Power of Analytics

Even as businesses find new ways to create and track customer data, too many sales teams still can’t put that data to work. But smart organizations are realizing that data is their biggest competitive advantage, and analytics is how they … read more »


webcast

Social Media – Risk or Reward for Your Brand?

Date: Sep 22, 2015 1:00 EDT (10:00PDT)

Speakers:
Devin Redmond, VP/GM Social Media Security and Compliance,
Proofpoint, Inc.


whitepaper

Why Don’t My Leads Convert?

There are many reasons why organizations should improve their sales and marketing alignment. Cross-functional alignment can account for up to one third of a company’s growth, according to research firm SiriusDecisions. The most successful organizations engage key business stakeholders to … read more »


whitepaper

How to Create a Social Content Strategy For Your Business

Do you want to develop a strategy that drives engagement and build your brand on social media? This ebook enables you to develop a strategy that accounts for the full cycle of content creation – from idea and planning, to … read more »


whitepaper

The Next Frontier in Ad Quality: Target Accuracy

While advertisers, publishers, agencies and vendors have all been heavily invested in viewability and fraud, one area that has been widely overlooked is the accuracy of audience targeting. Reaching the wrong audience diminishes the performance of any type of campaign … read more »