Resource Library: DMD Sidebar

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Success on Instagram: A data primer for brands

As Instagram’s popularity has boomed, so has the opportunity for brands. Instagram has proven to be a viable platform to bring relevant content to a target audience, while driving engagement. So how does a brand achieve success with Instagram and … read more »


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The Modern Marketing Agency Pitch

In the not-so-distant past, a successful marketing agency’s client pitch would be a lot like putting on a really big show. You’d have a flashy presentation, imaginative props, and samples of creative executions, and of course, an original story to … read more »


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How To Be Successful in Mobile Advertising

Over the last decade, mobile has driven an unprecedented behavioral and cultural shift, providing utility, information and connectivity at our fingertips. Mobile is increasingly becoming the main screen accessed throughout the day, and mobile marketing, in turn, has developed into … read more »


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Converting the Mobile SEM Visitor in 2015: What You Need to Know

Date: Feb 10, 2015 1:00 EST (10:00PST)

Speakers:
Greg Sterling, Internet/Mobile Analyst, Search Engine Land
Blair Symes, Demand Generation Manager, Ifbyphone
Joseph Kerschbaum, Midwest Account Director, 3Q Digital


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30 seconds or less: How Modern Marketers Engage the Distracted Consumer

The average length of time that consumers spend reading or listening to online marketing communications . Marketers today are now equipped with the strategies and technologies to better capture consumer attention. To do this, they need to orchestrate individualized customer … read more »


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Digital Body Language

B2B transactions are no longer driven by sales. At least not during the first half of the engagement process. Research shows that more than half of the product and solution information gathering has been done online before a prospect even … read more »


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Why You Need To Be A Modern Marketer

Oracle commissioned Forrester to interview 498 marketing decision-makers from across the US and Europe, finding that most companies are in the process of evolving marketing practices, but on average they are only about halfway to the goal of becoming customer … read more »


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5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch

Date: Feb 12, 2015 1:00 EST (10:00PST)

Speakers:
Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software


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Mobile Search & Click-to-Call: Turn Mobile Search Ads into Converted Calls – and New Business – in 2015

Date: Feb 5, 2015 1:00 EST (10:00PST)

Speakers:
Adarsh Nair, Senior Director, Product and Engineering, Marchex
Michael Boland, Chief Analyst and VP of Content, BIA/Kelsey
Bradley Roberts, Vice President Digital Marketing, E-Commerce at Allconnect


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Configuring Google Analytics Goals for Desktop, Tablet and Mobile

If you have Google Analytics connected to your website, great job! However, if you are only tracking Sessions and Pageviews, you are missing out on a lot of valuable information important to understanding the effectiveness of your website and its ability to … read more »