About PegaSystems

PegaSystems

Pegasystems develops strategic applications for marketing, sales, service and operations. Pega’s applications streamline critical business operations, connect enterprises to their customers seamlessly in real-time across channels, and adapt to meet rapidly changing requirements. Pega’s Global 2000 customers include many of world’s most sophisticated and successful enterprises. Pega’s applications, available on-premises or in the cloud, are built on its unified Pega 7 platform, which uses visual tools to easily extend and change applications to meet clients’ strategic business needs.

Resources from PegaSystems:

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Optimizing the Customer Journey: With Next-Best-Action Analytics

Modern businesses spend tremendous time and resources every year – mapping, analyzing, and optimizing the customer journey. They want to understand the paths their customers take to purchase products, learn which channels, offers and treatments are most effective at certain … read more »


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Real-Time Marketing: Adding Context To the Customer Conversation

The marketing ecosystem today is…pretty complicated. Marketing execs have moved upstream over the past decade, from making strategic decisions about markets, channels, partnerships, and brand to being responsible for customer insights, experience, and technology. This change comes with increasing accountability. … read more »


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Transform From Product-Centric Campaigning to Customer-Centric Experiences

Resolving customer experience challenges by implementing technology that enables companies to understand customers as individuals.


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What’s Inside the Always-On Brain

In this eBook, Pegasystems’ Vince Jeffs explains why firms must aspire to win over fickle and demanding consumers and to do it efficiently and effectively – they need a Customer Decision Hub – a customer relationship management brain with memory … read more »