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Gartner for Marketers helps you get up to speed on and stay smarter in the eight marketing areas that matter most: social, mobile, multichannel and data-driven marketing, digital commerce, customer experience, marketing management, and emerging marketing technology & trends.
Gartner helps companies improve their business results through the use of technology. Our independent research and advice is trusted by business and technology leaders in more than 10,000 distinct enterprises around the world. Visit www.gartner.com/marketing to learn more.
Resources from :
Gartner Digital Marketing and Advertising Hype Cycle 2016
Improved customer experiences with contextually relevant messages built on complete profiles of customers and prospects point to a data-centric future for marketers. This year’s Hype Cycle spotlights technologies that marketers can harness to drive data-enriched strategies and campaigns.
On Target: Three Actions to Guide Customer Experience Excellence
Customer experience is the modern competitive battlefield. Eighty-nine percent of marketers today compete primarily on the basis of customer experience. Despite being a cross-functional initiative, marketing leaders are on the hook and on the front lines to deliver results in … Read more
Gartner CMO Spend Survey 2016 – 2017
This marks the fifth consecutive year that Gartner has surveyed marketing leaders on their spending plans and priorities. This year’s survey has been updated to add perspective on overall marketing budget trends, roles and responsibilities.
How to Align Customer Experience With Marketing Channel Operations
For customer experience to thrive, a deep and collaborative relationship between CX and marketing channel leaders is needed. Gartner’s customer journey cycle helps marketing leaders design and build a CX process with data and collaboration to improve loyalty and accountability.
CMO Spend Survey 2015-2016: Digital Marketing Comes of Age
The success of digital business is more and more marketing’s responsibility. In fact, marketing spend increased 10% in 2015. See where spending and expectations are going next as marketers embrace their new role as drivers of business growth. Gartner’s “2015 … Read more
Follow Four Steps to Find the Right Agency
The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? Four Steps to Finding the Right … Read more