Essentials of Online Marketing: A Primer for Brick-and-Mortar Business Owners

By Erika Potter, Matt Holyoak, and Andy Sherwin

Looking for some help with your online marketing efforts but need to learn enough to ask the right questions?

For most small business owners — especially those involved with an offline, brick and mortar presence — online marketing can be like learning a new language. Just the acronyms alone can be overwhelming.

In this guide, read about the basics of online marketing — from keyword research to SEO, PPC and Social Media. It will help you identify areas where you may need help, and give you the understanding and knowledge needed when seeking out a partner or experienced online marketing company to take your online presence to the next level.

Download this whitepaper to learn more about the fundamentals of:

  • Keyword Research
  • Onsite SEO
  • Offsite SEO
  • Google Maps
  • PPC
  • Social Media

…and more. For anyone with an offline business looking to gain and understanding of online marketing this is a great place to start.

Sponsored by OrangeSoda
OrangeSoda Founded in 2006, OrangeSoda Inc. is an online marketing company that provides search engine marketing solutions to help local professional businesses find new customers. OrangeSoda’s product and service offerings include paid search campaign management, search engine optimization, local Maps optimization, web analytics, and absolutely no beverages.

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