Digital Transformation: Creating New Business Models Where Digital Meets Physical
Individuals and businesses alike are embracing the digital revolution. Social networks and digital devices are being used to engage government, businesses and civil society, as well as friends and family. People are using mobile, interactive tools to determine who to … Read more
The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Meeting the Demands of the Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Essentials of Online Marketing: A Primer for Brick-and-Mortar Business Owners
By Erika Potter, Matt Holyoak, and Andy Sherwin Looking for some help with your online marketing efforts but need to learn enough to ask the right questions? For most small business owners — especially those involved with an offline, brick … Read more
