Why You Need to Rethink Your SEO Approach in 2021 and Beyond

Date: Jun 22, 2021 1:00 EDT (10:00PDT)

Speakers:
Michael Hurley, VP, Sales & Marketing, Einstein Industries
Kyle O'Brien, Director, Client Success, Einstein Industries

At a time when the digital marketing playbook is being rewritten, SEO today isn’t what it used to be.

While keyword research is still a great way to uncover opportunities to drive organic traffic back to your clientsʼ websites, you have to dig deeper to find SEO success. You have to get comfortable with behavioral analytics (the what, why, and when behind userʼs search intent).

Join CallRail’s panel of experts and learn why Google prioritizes behavioral analytics and search intent over keywords alone.

Key takeaways:

  • Guidance on what search intent is and how you can meet your searchers’ intent
  • How you can improve search rankings by understanding user behavior
  • Examples of quality SEO content built around search intent

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Sponsored by CallRail

CallRail is here to bring complete visibility to the marketers who rely on quality inbound leads to measure success. Our customers live in a results-driven world, and giving them a clear view into their digital marketing efforts is a first priority for CallRail. We see the opportunities in surfacing and connecting data from calls, forms, chat and beyond—helping our customers get to better outcomes.