Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM

Salesforce Datorama

Congratulations! You’ve built a best-of-breed marketing stack. Now, how do you leverage it all to drive marketing’s impact on your business while optimizing your marketing spend? According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there.

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017.

Attend this webcast and learn:

  • How to create a single source of data truth for marketing.
  • Tips for data-driven optimization across channels and campaigns.
  • Why connected data drives better performance and business impact.
  • How to allocate budget resources more efficiently at scale.

Sponsored by Salesforce Datorama
Datorama’s marketing intelligence platform transforms the way marketers optimize their marketing performance, business impact, and customer loyalty. With Datorama, customers can:

- Automatically connect all their disparate marketing tools and reports in one centralized place.
- Access and act on the right cross-channel KPIs, dashboards, reports and AI-powered insights.
- Optimize and report on every investment, performance, and outcome across the customer journey.

Datorama powers marketing intelligence for thousands of brands, agencies and publishers globally including IBM, Nike, Ticketmaster, Viacom and Neo@Ogilvy, helping them make smarter marketing decisions everyday. Datorama has a global presence with 16 offices worldwide and was recently named a Gartner Cool Vendor and ranks #35 on the Deloitte Fast 500 list. Learn more about how we can help you: datorama.com

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