Ready or not, Universal Analytics is sunsetting next year. While there is still some time to prepare, marketers should start moving over to Google Analytics 4 now.
Because GA4 operates across platforms and is designed with privacy at its core, it can provide a better user experience for marketers. But there is a learning curve involved in understanding the stark differences between GA4’s and UA’s interfaces.
Join experts from iQuanti and learn more about:
- How to get started
- The comparison between GA4 and Universal Analytics
- GA4’s distinct features (capabilities): Cross-Platform Analytics, Predictive Analytics, User Journey, and Marketing Activation
- Why you should be migrating to GA4 now!
- Your roadmap (starting with an Audit Assessment Report) for success
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