Customer Data Strategies & Identity Resolution: Best Practices

Date: May 3, 2018 2:00 EDT (11:00PDT)

Speakers:
Ellen Williams, The Data Chick
Bart Lorang, CEO, FullContact

When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value.

Before you jump on the latest big digital marketing bandwagon…. ask yourself this: How complete is our customer data? How much of our customer data sits in silos? Can we scale what we know about our customers?

Join our experts as we discuss data best practices that will solidify your customer data foundation. We’ll explore how new techniques in identity resolution can connect the data fragments that exist across your organization, and fuel more relevant customer relationship marketing strategies.

Attend this webinar and learn:

  • Tactics to build 360 customer profiles from pieces of data.
  • Identity-proofing techniques to cut down on buyer fraud.
  • Ways to gather audience insights to create more accurate buyer personas.
  • How to turn social media complaints into customer care opportunities.

Speakers:

Ellen Williams, The Data Chick
Ellen has 25 years of experience consulting with businesses on how to optimize their data in developing sales and marketing strategies, and how to understand their analytical data to measure success. She was a Regional Development Director at Constant Contact, is a Continuing Education Instructor at Hofstra University and holds certifications in SageCRM, Hootsuite, HubSpot and Data Analytics.

Bart Lorang, CEO, FullContact
Bart started his journey with FullContact by creating three different products with three different services. In 2010, with the start of the cloud, he knew he wanted to be a part of the technological change that was occurring. Bart currently serves as Co-founder and CEO of FullContact, where he is responsible for communicating FullContact’s vision and strategy. He is active in the start-up technology community as an angel investor, strategic advisor and speaker at industry events.

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Sponsored by FullContact
Business is about relationships. Relationships starts with identity. Identity is FullContact's heartbeat. FullContact exists to make relationships better. We are the world's open, cloud-based identity resolution and insights platform enabling people to full identify, describe, and authentically connect with each other, human to human. Our patented identity graph provides a unified view of people across their personal and professional lives enabling deeper understanding and empathy in every interaction.