5 Common Digital Marketing Mistakes (and How to Fix Them)

Date: May 24, 2016 1:00 EST (10:00PST)

Ahmad Aggour, Demand Gen Manager, Act-On Software


Despite a wealth of experience, businesses are still making too many digital marketing and optimization mistakes. Today’s digital marketers have been forced to embrace a wide range of roles – from data analyst to CRM wizard to creative genius – and some may be well outside your comfort zone. It could be that you’ve developed some bad habits over the years and failed to leave those habits behind. Or maybe you’ve come into digital marketing from another field and missed out on a few of the ground-floor basics.

Join Ahmad Aggour, Demand Gen Manager at Act-On Software, as he explores five common digital marketing mistakes and provides actionable solutions to fix them.

Attend this webcast and learn how to:

  • Uncover missed opportunities for website testing and optimization.
  • Avoid the “bad content” booby trap.
  • Set more realistic goals and timelines.
  • Create more effective B2B mobile websites and email campaigns.

Sponsored by Act-On

Act-On Software is a marketing automation company delivering innovation that empowers marketers to do the best work of their careers. Act-On is the only integrated workspace to address the needs of the customer experience, from brand awareness and demand generation, to retention and loyalty. With Act-On, marketers can drive better business outcomes and see higher customer lifetime value. The Act-On platform provides marketers with power they can actually use, without the need for a dedicated IT resource.

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