Grow Your Business by Building Consumer Trust: The Secret Ingredient of Internet Success
Now more than ever before, small businesses need to implement strategies that build and improve consumer trust. If a user doesn’t feel safe on a website, they’ll leave, and the chances are high they’ll never come back even if nothing … Read more
Internet Trust Marks: Building Confidence and Profits Online
The fear of fraud, spoofing, phishing, identity theft, and lax website security have a sizeable percentage of consumers wary of using credit cards online. Having the right website security solution in place is not enough by itself to turn the … Read more
Achieving the Gold Standard in Paid-Search Bid Optimization
Paid-search advertisers have a range of choices when selecting a keyword-bidding approach: rules-based bidding and three different versions of model-based solutions. For large, complex SEM campaigns, model-based optimization delivers consistently superior performance improvement. This whitepaper analyzes the differences in these … Read more
IP Targets Customers Without Invading Privacy
As the privacy battles continue, advertisers and marketers are going to have to find innovative methods for targeting their marketing messages at the right consumer audience. This whitepaper looks at the issues of tracking, cookies and behavioral targeting; It then … Read more
