Using Satisfaction Surveys to Achieve a Competitive Advantage
No matter what type of business you are in, surveys are an important tool to help you collect the information you need to understand and evaluate satisfaction. Discover how you can create satisfaction surveys quickly and easily and let you … Read more
Five Steps to Improving Business Performance Through Customer Intimacy
Business success today requires a new depth of customer insight. The ability to segment and tailor offerings to precisely match the needs of customers is a strategic imperative that can significantly impact a company’s bottom line. Read this white paper … Read more
Explode Six Marketing Myths
Learn the six myths that surround direct marketing best practices and how your organization can use specific analytical techniques and tools to bust these myths and maximize your bottom line – so you won’t just survive, you’ll thrive.
Cross-Channel Experience Assessment
Social networking, increased mobility, adoption of digital channels, increased consumer expectations and transparency across industries are just a few of the factors fundamentally reshaping customer interaction. Customers are becoming increasingly sophisticated and have higher expectations of organizations. Enterprises are responding … Read more
National Brands Survival Guide to Local Search: Proven Strategies to Capture the Local Opportunity
The convergence of technology and time-pressed consumers has spurred tremendous growth for local search and its multitude of applications. The Internet has become a critical research and shopping tool for many U.S. consumers, who now move comfortably and freely between … Read more
