Search and Display: Capitalizing on the Retargeting Opportunity
This E-Book discusses the current state of online display advertising, including its growth, its synergies and relationship with PPC, and the new retargeting opportunities. Thanks to investments in new technologies, new ad formats and improved buying and selling processes, online … Read more
E-Book: Using Remarketing to Drive Increased Display Ad Results
Web-based business owners have learned to live with the fact that most visitors leave without converting. Many visitors are comparison-shopping and visit several sites before converting. Others may leave because they find sites difficult to navigate. There’s a segment that … Read more