Market Trends: Multi-enterprise/B2B Infrastructure Market, Worldwide, 2009-2014
Spending on multi-enterprise/business-to-business infrastructure technologies is poised to grow at a healthy pace during the next five years. Growth will be driven by the trend toward the provision of various B2B technologies via a software-as-a-service model, as well as via … Read more
The Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more
Meeting the Demands of the Smarter Consumer
Who defines a brand’s identity? Ask that question twenty or so years ago and the almost universal answer would be that a company sets its own agenda in terms of brand values and attributes. Of course, the company would need … Read more