Resource Library: Events


Enterprise Digital Events Platforms: A Marketer’s Guide

Enterprise Digital Events Platforms: A Marketer’s Guide New! Download Now! MarTech’s latest publication of “Enterprise Digital Events Platforms: A Marketer’s Guide” examines the market for Digital Events Platforms and the considerations involved in implementation. The 61-page report reviews the growing … read more »


The Definitive Guide To Event ROI And Analytics

There are always new techniques and technologies to consider when it comes to event ROI. Measuring event ROI can be a challenging and complex subject, so Glisser produced this three-part guide to help you and your organization truly gain value … read more »


Realising the power of virtual events for demand generation

Virtual & hybrid events have evolved rapidly to become a vital marketing channel, providing powerful features that make them both effective and measurable. Using the right event tech, marketers can control the brand, the audience experience and the attendee community … read more »


The Progressive Marketer’s Ultimate Events Strategy 2022 Worksheet

This worksheet from Glisser will guide you through the steps to develop the strategy to organize and execute high-performance meetings and events. A template that can be used over and over again. Each section completed builds the foundation for event … read more »