The web’s continued advancement as a visual medium has given rise to new opportunities for marketers to create content that appeals to their target audiences. Infographics have quickly risen to prominence as an ideal way for marketers to inform and engage audiences on the web. In fact, infographic marketing increased 1.5 times from 2011 to 2012. Moreover, platforms such as Pinterest and Instagram have taken off because online images are more important and in-demand than ever.
In this white paper, Brafton explains how your company can use audience-centric infographics as part of a content marketing strategy to provide prospects a unique experience that leads to sales.
Sponsored by Brafton
Brafton is a news and content marketing agency. Full-time, in-house content writers and graphic designers create exclusive content targeting clientsí unique audiences, keywords and business goals. Account managers provide consultancy on SEO-friendly content marketing strategies to engage social audiences, drive relevant website traffic and optimize for conversions. Custom analytics reporting ensures the most effective strategies for maximum results. Brafton serves clients throughout North America from offices in Boston, Chicago and San Francisco.