Apple has Siri, Microsoft has Cortana… and soon, Google will have Google Home. Voice search is here… and it’s here to stay. Already, 60% of consumers are using voice search, according to the Local Search Association.
The challenge for national brands that market locally is to adapt your SEO strategies to capture the unique intent behind voice searches. The words and phrases spoken by consumers are different than the keywords they type. And it’s up to local search marketers to ensure that their location data is clean, optimized, and accessible to these new search engine technologies.
Join our panel of digital marketing experts as they explore the growth of voice search and provide marketers with local SEO best practices to capitalize on the voice search opportunity.
Attend this webcast and learn:
- The nuances of voice search keywords and phrases.
- On-page content strategies to optimize for voice search.
- How to personalize content at the local level.
- How to keep local business data complete, accurate, and current.