How Local SEO + Influencer Retargeting are Delivering Record ROI

Date: Dec 12, 2013 1:00 EDT (10:00PDT)

Ginny Marvin, Contributing Editor, Search Engine Land and Marketing Land
Bill Connard, VP Local Search Solutions,Rio SEO
Ben Straley, VP of Social Technologies, Rio SEO

Digital marketers are challenged everyday to deliver ROI metrics which measure the effectiveness of new technologies, how Google updates impact their brands and how to successfully manage budget dollars and tactics to prove lower CPAs (costs per actions).

Two digital marketing strategies that deliver a high number of conversions, at some of the lowest CPAs, are local SEO and influencer retargeting. While many brands are aware of the opportunity that exists with local search, few tap into the opportunity to advertise to their most valuable audience, social media users with significant reach who share the brand’s Web content – aka brand influencers.

Industry experts from Rio SEO will share customer case studies and industry data on lower CPAs being achieved from the combination of local SEO and influencer retargeting campaigns.

Attend this webcast and learn:

  • Strategies for integrating your local search efforts with influencer retargeting
  • Measuring the effectiveness of local search efforts across mobile devices and desktops
  • Why influencer retargeting outperforms standard retargeting conversion rates up to 7x
  • How to identify, track and measure the impact of your brand influencers

 Watch Now 

Sponsored by RIO SEO

Rio SEO is a global leader in connecting consumers and brands at the local level with an easy to manage local search marketing platform and services. We put businesses front and center in the consumers’ micro-moments of real-time need by employing dynamic technology with a human touch. Our cloud-based platform provides enterprise scalable and cost effective local listing management, local marketing automation and reporting services, powering local search results on any device. Simplify your local search marketing and convert searches into sales with Rio SEO. To learn how we can help your business of 50+ locations, visit our website at