Integrated Marketing Analytics: Creating a single source of data truth

Date: Jan 31, 2017 1:00 EST (10:00PST)

Speakers:
David Booth, Founding Partner and Principal Consultant, Cardinal Path
Andrew Douglas, VP, Data Analytics and Data Driven Strategy, IBM

Datorama

Congratulations! You’ve built a best-of-breed marketing stack. Now, how do you leverage it all to drive marketing’s impact on your business while optimizing your marketing spend? According to McKinsey and Forrester, an integrated marketing analytics approach can free up 15-20% of marketing spend while driving higher campaign conversions. But, with four out of five marketing organizations struggling to merge their data points, it’s clear that marketers still have many questions about how to get there.

Creating a single source of data truth to optimize marketing investments and performance may seem like a daunting task. But it can be simple with the right approach and technology. Join Cardinal Path’s David Booth and IBM’s Andrew Douglas to learn the right ingredients and best practices to get integrated marketing analytics right, so you can achieve your business goals in 2017.

Attend this webcast and learn:

  • How to create a single source of data truth for marketing.
  • Tips for data-driven optimization across channels and campaigns.
  • Why connected data drives better performance and business impact.
  • How to allocate budget resources more efficiently at scale.

Sponsored by Datorama
Datorama is a global marketing analytics company providing the world's first Marketing Integration Engine for enterprises, agencies, publishers, and platforms. Datorama's software-as-a-service (SaaS) platform gives marketers the ability to connect all of their data sources together, whether it's a handful or hundreds, to form a single source of truth for more efficient reporting, better decision making, and total control over their marketing performance. Datorama's best-in-class combination of end-to-end data management, machine learning (AI) technology, and high-performance architecture makes it simple for data-driven marketers of all experience levels to connect, unify, analyze and act on all of their marketing data. Datorama powers marketing analytics for thousands of leading organizations and has a global presence with 14 offices worldwide. To learn more about Datorama, please visit: http://datorama.com.

DMD Content Agreement:

I acknowledge and agree that the information I provided may be shared with the sponsors and producers of the Content. I agree that I may be contacted by the sponsors and/or producers. The information that I have provided in registering for this Content is true and correct. Content presented is the property of Third Door Media, Inc. The content may not be copied, modified, reproduced, transmitted, posted or distributed without prior written permission of Third Door Media, Inc. All rights not expressly granted are reserved. Unauthorized use of the Content may violate copyright, trademark and other applicable laws. Third Door Media Content contains information from sources believed to be reliable, but Third Door Media does not guarantee the accuracy of such information and expressly disclaims all warranties as to the accuracy, completeness or adequacy of such information. Third Door Media, Inc., makes no warranty that the information will meet your requirements or that the information will be available on an uninterrupted, timely, secure, or error-free basis.