Resource Library: Webcasts

webcast

Why Don’t My Leads Convert?
Ideas from Sales and Marketing – Together!

Date: Jun 30, 2015 1:00 EDT (10:00PDT)

Speakers:


webcast

The Evolving Role of the Marketing Technologist: Best Practices for Blending Marketing Art and Science

Date: Jun 9, 2015 1:00 EDT (10:00PDT)

Speakers:
Sunil Dodhia, Vice President, Technology, SapientNitro
Aaron Bolshaw, Group Manager of Database Marketing, Act-On Software


webcast

Beyond Personalization: Using Data-Driven Marketing to Create Individualized Customer Experiences

Date: Jun 4, 2015 1:00 EDT (10:00PDT)

Speakers:
Gord Hotchkiss, Marketing Consultant and Author
Jenne Barbour, Head of Marketing Strategy, Teradata Marketing Applications


webcast

Writing Ad Copy That Converts

Date: Apr 30, 2015 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frank Palmieri, Ad Creative Expert, Yahoo


webcast

What’s That Smell? Your R.O.T. Content

Date: Apr 23, 2015 1:00 EDT (10:00PDT)

Speakers:
Mike Corak, EVP, Strategy, Ethology
Anna Hrach, Senior Content Strategy Manager, Ethology


webcast

Click-to-Call Deep Dive: Best Practices from Search Experts

Date: Apr 16, 2015 1:00 EDT (10:00PDT)

Speakers:
Meredith Spitz, Manager, Search Marketing, DigitasLBi
Tedd Post, Search Manager, Spark SMG
Cody Kunning, Director of Search Engine Marketing, Marchex


webcast

Accelerate Your Career with Marketing Analytics You Can Use

Date: Mar 24, 2015 1:00 EDT (10:00PDT)

Speakers:
Stephen Archut, Product Marketing Manager, IBM Watson Analytics


webcast

Drowning in Data? Data Management Strategies That Drive Marketing Success

Date: Mar 12, 2015 1:00 EDT (10:00PDT)

Speakers:
Jim Sterne, Chairman, Digital Analytics Association
Jenny Halasz, President and Founder, JLH Marketing


webcast

AdWords Success for 2015: Conversion Tips from Inside Experts

Date: Feb 24, 2015 1:00 EDT (10:00PDT)

Speakers:
Ginny Marvin, Paid Media Reporter, Third Door Media
Frederick Vallaeys, Co-founder, Optmyzr
McKay Allen, Director of Content and Communications, LogMyCalls


webcast

5 Trends in Marketing Resource Allocation that Will Transform Your Agency Pitch

Date: Feb 12, 2015 1:00 EDT (10:00PDT)

Speakers:
Troy O’Bryan, President, Response Capture
Linda West, Manager, Demand Generation, Act-On Software