Six Strategies to Leverage Existing Data to Expand Retail PPC Campaigns

By Joseph Kerschbaum, Clix Marketing

This eBook covers many of the strategies that online retailers can implement in order to expand their PPC campaigns by utilizing the data that resides in their Google AdWords, Microsoft adCenter and Google Analytics accounts. The expansion tactics that are covered within this publication include:

  • Search query analysis
  • Organic traffic analysis
  • On-site search analysis
  • Visitor device analysis
  • Impression share analysis
  • Placement performance

Sponsored by Adchemy
Adchemy is an advertising technology company that helps advertisers leverage consumer intent to create more effective digital advertising experiences. Adchemy IntentMapTM technology radically simplifies advertisers’ paid search campaigns and makes them more scalable, relevant, and profitable. Listed by The Wall Street Journal as one of the top 50 venture-backed companies in the U.S. in 2010, Adchemy is a rapidly growing Silicon Valley company backed by Accenture, August Capital, Mayfield Fund, and Microsoft.

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