Web-based business owners have learned to live with the fact that most visitors leave without converting. Many visitors are comparison-shopping and visit several sites before converting. Others may leave because they find sites difficult to navigate.
There’s a segment that is sorely-missed — people close to making a conversion decision, but the timing is wrong. They might have been distracted just before converting, or they need to make one more price comparison before buying.
Advertising technology has evolved so that these non-converters can be tracked and served up custom ads to draw them back in. This capability, known as re-targeting, was made available to Google AdWords advertisers in late 2009 and is called ‘re-marketing’ by Google.
This eBook describes how to set up and run Google AdWords remarketing campaigns. The fundamental principles, however, can be applied to retargeting campaigns on any other ad platform.
Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media.
Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.
