With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them.
With so many channels available, consumers often move from one channel to another during the researching and purchasing process. Sadly, many agencies still cling to a misplaced silo approach to advertising campaigns.
Search can provide greater insight into consumer attitudes and may reveal that a channel has even more influence than imagined, but only if a cross channel marketing strategy is implemented by a brand and its agencies.
This E-Book discusses the concept of cross channel marketing, the challenges facing the space, and the solutions in place to aid agencies in adapting this new strategy.