Cross Channel Marketing

With more ways than ever to reach their prospects and customers, and with more messaging possible across an ever-growing number of channels, today’s marketers have their work cut out for them.

With so many channels available, consumers often move from one channel to another during the researching and purchasing process. Sadly, many agencies still cling to a misplaced silo approach to advertising campaigns.

Search can provide greater insight into consumer attitudes and may reveal that a channel has even more influence than imagined, but only if a cross channel marketing strategy is implemented by a brand and its agencies.

This E-Book discusses the concept of cross channel marketing, the challenges facing the space, and the solutions in place to aid agencies in adapting this new strategy.

Sponsored by Acquisio
The leading performance media platform for agencies, Acquisio helps agency marketers buy, track, manage, optimize, retarget, and report on media across all channels—including search, display, and social media. Acquisio provides the industry-leading technology for agencies buying ads on any online channel, helping them handle all tasks associated with performance advertising within an integrated platform. Unlike other solutions, Acquisio hosts its own third-party ad server and employs single tracking functionality across channels, allowing marketers unparalleled conversion and revenue attribution modeling and reporting.

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