Have you and your team been considering a Customer Data Platform? Are you contemplating whether it is worth the investment? We have 800+ reasons why it is.
It’s not enough to use basic demographic data. You need to efficiently automate your systems to recognize customers who can be persuaded to buy, and make the appeals necessary to close, cross-sell and upsell. This Forrester Consulting study shows what high-performing marketing and sales organizations are discovering: Customer Data Platforms deliver what your bottom line needs. By analyzing the results, Forrester shares these bottom-line boosting results achieved by a composite organization based on interviews with real CDP customers:
- $8.6M New customers sales from improved targeting
- $1.3M Larger sales enabled by better segmentation
- $3.5M Campaign operation cost savings
- $838K Improved customer retention
Sponsored by Arm Treasure Data
Arm Treasure Data enterprise Customer Data Platform (CDP) unifies data from multiple sources - online, offline, IoT and device generated data - and empowers enterprises to disrupt their markets with superior customer experiences. Our customers are creating transformational customer relationships by connecting the data dots with our CDP. Arm Treasure Data is fully owned by Arm Holdings and has a global customer base of over 300 enterprises including Fortune 500 and Global 2000 companies. Our clients manage over 130 trillion records, resulting in more predictable and profitable business results.